Atom Protein 1kg - Rich & Easy

About Product: ATOM Roti Protein is a specially formulated protein powder designed to make rotis rich in protein. Each serving contains 25g of protein, making it a convenient way to increase your daily protein intake.

Key Features: - Contains 25g of protein per serving - Easy to use by simply mixing into the roti dough - Specially formulated for adding protein to your diet without altering the taste or texture of the roti

For whom: ATOM Roti Protein is ideal for those looking to increase their protein intake, especially for individuals with active lifestyles, athletes, and anyone looking to enhance their daily nutrition with an easy-to-use protein supplement.

Pros: - Convenient way to add protein to your diet - Does not alter the taste or texture of the roti - Each serving provides a significant amount of protein

Cons: - May not be suitable for those with allergies to certain ingredients in the product - Some users may find it challenging to incorporate into their daily routine

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content per serving aligns with consumer preferences	Frost & Sullivan, Retail Insight
Brand Strength	20	10	Established brand reputation in the health and wellness sector	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for high-protein supplements in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitive pricing compared to similar protein supplements	Pricebaba, The Economic Times
Competition	10	6	Facing competition from established and emerging protein supplement brands	Business Today, India Retailing
Use-case Advantage	5	5	Convenient and easy-to-use format for daily protein intake	HealthifyMe, NutritionVista
Final Market Score	100	66/100 (3.30/5)	Strong market potential for AS-IT-IS Atom Roti Protein in the Indian diet & nutrition segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—