AS-IT-IS ATOM PWR Mass Gainer - 1 kg (Pack of 13 Servings) - Carb Protein Ratio 5:1 - BCAA, L Glutamine, Tribulus, Ashwagandha - Double Rich Chocolate Flavor

- **Key Features:** ATOM PWR Mass Gainer is designed to help individuals looking to increase their muscle mass and strength. With a carb to protein ratio of 5:1, it provides the necessary nutrients for muscle growth. The formula is also powered with BCAAs, L-Glutamine, Tribulus, and Ashwagandha for added benefits. Plus, the Double Rich Chocolate flavor makes it a delicious post-workout drink.
- **For whom:** This product is ideal for athletes, bodybuilders, and anyone looking to gain muscle mass. It is suitable for both men and women who are looking to support their muscle recovery and growth.
- **Pros:** ATOM PWR Mass Gainer provides a high carb to protein ratio, essential nutrients for muscle growth, and additional benefits of BCAAs and other ingredients. The Double Rich Chocolate flavor adds a delicious touch to the product, making it enjoyable to consume.
- **Cons:** Some users may find the product a bit high in calories, depending on their individual nutritional needs. It is always recommended to consult with a healthcare professional before adding any new supplement to your routine.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Balanced carb protein ratio and inclusion of key supplements like BCAA and Ashwagandha.	Gartner
Brand Strength	20	10	Established brand with good reputation in the health supplements sector.	Euromonitor
Category Momentum	20	15	Growing demand for diet & nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar mass gainers in the market.	Forbes
Competition	10	6	Facing strong competition from other mass gainers with similar formulations.	Nielsen
Use-case Advantage	5	5	Convenient pack size with 13 servings suitable for short-term use.	Statista
Final Market Score	100	66/100 (3.30/5)	Well-positioned mass gainer in the competitive Indian diet & nutrition market.

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