ATOM Plant Protein 1kg - Digestible Protein

About Product: The ATOM Plant Protein is a vegan protein supplement that comes in a 1kg pack. It is designed to be easy to digest and aids in faster recovery after workouts or physical activities.

Key Features: This plant-based protein powder is rich in essential amino acids, making it a complete protein source for vegetarians and vegans. It is free from artificial ingredients, additives, and fillers, making it a clean and healthy protein option.

For Whom: This protein powder is suitable for anyone looking to increase their protein intake, especially those following a plant-based diet. It is ideal for athletes, fitness enthusiasts, and individuals seeking muscle recovery and growth support.

Pros: The ATOM Plant Protein is easily digestible, making it a great option for individuals with sensitive stomachs. It contains a good amount of protein per serving and is free from common allergens such as dairy, gluten, and soy.

Cons: Some users may find the taste of this plant protein powder to be slightly earthy or grainy compared to whey-based protein powders. It may not mix as smoothly as some other protein supplements on the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a vegan protein blend suitable for easy digestion and faster recovery, aligning with current consumer preferences.	Gartner, Forrester
Brand Strength	20	10	Established brand with positive reputation in the health and wellness sector.	Brandwatch, Nielsen
Category Momentum	20	15	Growing demand for plant-based protein products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market, appealing to price-conscious consumers.	Kantar, IRI
Competition	10	6	Facing moderate competition from other plant-based protein brands, but unique formulation sets it apart.	MarketWatch, RetailWire
Use-case Advantage	5	5	Provides specific benefits for post-workout recovery, catering to fitness enthusiasts.	Statista
Final Market Score	100	66/100 (3.30/5)	Well-positioned vegan protein blend with competitive pricing in a growing market.

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