Ariel Matic Top Load Detergent Powder 3kg + 1kg Free - Removes 100 Tough Stains - Designed for Washing Machines - Fresh Fragrance

Ariel Matic Detergent Powder is a top-load washing machine detergent that comes in a 3kg pack with an additional 1kg free. It is specially formulated to remove 100 tough stains in just one wash, making your laundry experience easier and more efficient.
Key Features: - Removes 100 tough stains in 1 wash - Specially designed for washing machines - Fresh fragrance that leaves clothes smelling great - Comes with 1kg free for added value
For whom: This detergent powder is perfect for households with top-load washing machines looking for a powerful solution to their laundry needs. It is also ideal for those who struggle with tough stains on their clothes and are looking for a reliable detergent to get the job done.
Pros: - Effective in removing tough stains - Specially formulated for washing machines - Fresh fragrance that lingers on clothes - Comes with extra 1kg free for added value
Cons: - May not be suitable for front-load washing machines - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for top load washing machines with stain-removal technology.	Hindu Business Line, Financial Express
Brand Strength	20	10	Ariel is a well-established and trusted brand in India.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for laundry products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, India Today
Competition	10	6	Facing competition from other established detergent brands in India.	The Hindu, Times of India
Use-case Advantage	5	5	Designed specifically for washing machines, making it convenient for users.	Outlook, The Tribune
Final Market Score	100	66/100 (3.30/5)	Ariel Matic Top Load Detergent Powder holds a strong position in the competitive Indian laundry market.

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