Ariel Matic Top Load Detergent Powder 1kg - Removes 100 Tough Stains in 1 Wash - Specially Designed for Washing Machines - Fresh Fragrance

Key Features: - Removes 100 tough stains in just one wash - Specially designed for top load washing machines - Leaves clothes with a fresh fragrance

For whom: - Ideal for individuals with busy lifestyles who need a powerful detergent that can effectively remove tough stains in one wash - Perfect for households with top load washing machines looking for a detergent specifically designed for their machines

Pros: - Effectively removes tough stains - Specifically formulated for top load washing machines - Leaves clothes smelling fresh

Cons: - May not be suitable for individuals with sensitive skin or allergies to fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for top load washing machines, offering superior stain removal.	Hindustan Times, The Economic Times
Brand Strength	20	10	Ariel is a well-established and trusted brand in India.	ET BrandEquity, The Hindu
Category Momentum	20	15	Growing demand for premium laundry products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to other premium detergent powders.	Business Today, CNBC TV18
Competition	10	6	Facing competition from other established detergent brands in India.	Livemint, Financial Express
Use-case Advantage	5	5	Specifically designed for washing machines, convenient for users.	India Today
Final Market Score	100	66/100 (3.30/5)	Ariel Matic Top Load Detergent Powder 1kg holds a strong position in the premium laundry segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—