Ariel Matic Front Load Detergent Powder 1kg - Removes 100 Tough Stains, Specially Designed for Washing Machines, Fresh Fragrance

Key Features: - Removes 100 tough stains in 1 wash - Specially designed for front load washing machines - Fresh fragrance that lasts long
For whom: - Ideal for households with front load washing machines - Suitable for those looking for a powerful detergent to remove tough stains
Pros: - Effective in removing stubborn stains - Works well in front load washing machines - Leaves a pleasant fragrance on clothes
Cons: - May be a bit more expensive compared to other detergent powders - Some users may find the fragrance too strong for their preference

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for front load washing machines with advanced stain removal technology.	Hindu Business Line, Financial Express
Brand Strength	20	15	Ariel is a well-established and trusted brand in India.	Economic Times, Livemint
Category Momentum	20	10	Growing demand for premium laundry products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to other premium detergent powders in the market.	Business Today, CNBC TV18
Competition	10	6	Facing competition from other leading detergent brands with similar offerings.	India Today, The Hindu
Use-case Advantage	5	5	Specifically designed for washing machines, offering convenience and efficiency.	NDTV
Final Market Score	100	66/100 (3.30/5)	Ariel Matic Front Load Detergent Powder 1kg holds a strong position in the premium laundry segment in India.

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