Ariel Colour Detergent Washing Powder Combo Pack - 1 kg + 500 g (Free)

This Ariel Colour Detergent Washing Powder comes in a convenient 1 kg pack with an added bonus of a free 500 g pack of detergent washing powder.

Key Features: - Specifically formulated for coloured clothes to keep them looking vibrant and new - Tough on stains yet gentle on fabrics - Helps to prevent colour fading over time - Works well in both top-loading and front-loading washing machines

This detergent is ideal for households with a lot of coloured clothing items that need special care during washing.

Pros: - Contains enzymes for effective stain removal - Helps to maintain the brightness of coloured clothes - Suitable for both machine and hand washing Cons: - May not be as effective on tough, set-in stains - Some users may find the scent of the detergent too strong

Overall, Ariel Colour Detergent Washing Powder is a great choice for those looking to keep their coloured clothes looking their best with a detergent that is tough on stains yet gentle on fabrics.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	10	Combo pack offers good value for money to Indian consumers.	BusinessToday, NDTV
Brand Strength	20	15	Ariel is a well-established and trusted brand in India.	TOI, Hindu
Category Momentum	20	10	Strong demand for laundry products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	EconomicTimes, BusinessLine
Competition	10	6	Facing competition from other popular detergent brands in India.	Livemint, BusinessStandard
Use-case Advantage	5	5	Effective for removing tough stains in Indian households.	IndiaToday
Final Market Score	100	56/100 (2.80/5)	Ariel Colour Detergent Washing Powder Combo Pack is competitively positioned in the Indian market with good brand strength and value proposition.

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