Areon Black Crystal Gel Car Air Freshener 80g

About Product: Areon Black Crystal Gel Air Freshener is a premium quality car air freshener designed to eliminate odors and leave your car smelling fresh and clean. This product comes in a sleek black container with a gel formula that lasts for a long time.

Key Features: - Long-lasting gel formula - Eliminates odors and freshens up your car - Sleek and stylish design - Easy to use, just place it in your car and enjoy the refreshing scent

For whom: Areon Black Crystal Gel Air Freshener is perfect for anyone who wants to keep their car smelling fresh and pleasant. Whether you're a daily commuter or just looking to improve the ambiance of your vehicle, this air freshener is suitable for all car owners.

Pros: - Long-lasting scent - Stylish design - Easy to use - Effectively eliminates odors

Cons: - Some users may find the scent too strong - May need to be replaced after a few weeks of use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unique gel-based air freshening technology.	Livemint, NDTV
Brand Strength	20	18	Established brand with loyal customer base.	Business Standard, Hindu
Category Momentum	20	15	Growing demand for car accessories in India.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products.	Moneycontrol, Business Today
Competition	10	8	Facing competition from established and new brands.	Financial Express, CNBC
Use-case Advantage	5	5	Long-lasting fragrance suitable for cars.	Economic Times
Final Market Score	100	76/100 (3.80/5)	Strong brand and unique features position it well in the growing car accessories market in India.

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