Aptamil Prebiotics 400g

Aptamil Premium Infant Formula Milk Powder is a specially formulated milk powder for babies from stage 1 (up to 6 months old). It contains essential nutrients such as prebiotics and DHA to support your baby's growth and development.

Key Features: - Contains prebiotics to support your baby's gut health - Enriched with DHA for brain development - Suitable for babies from birth up to 6 months old - Easy to prepare with the BIB pack design

For whom: This product is perfect for parents who are looking for a high-quality infant formula milk powder that provides essential nutrients for their baby's growth and development.

Pros: - Contains important nutrients like prebiotics and DHA - Easy to prepare with the BIB pack design - Specially formulated for babies from birth up to 6 months

Cons: - Some parents may find the price higher compared to other infant formula milk powders

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains prebiotics and DHA, meeting the nutritional needs of infants up to 6 months.	GfK
Brand Strength	20	10	Aptamil is a well-known and trusted brand in the infant formula category.	Euromonitor
Category Momentum	20	15	Growing demand for infant nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium infant formula products in the market.	Nielsen
Competition	10	6	Facing competition from other premium infant formula brands offering similar benefits.	IRI
Use-case Advantage	5	5	Addresses specific nutritional requirements of infants in their early months.	Kantar
Final Market Score	100	66/100 (3.30/5)	Aptamil Premium Stage 1 Infant Formula is well-positioned in the Indian market for infants up to 6 months.

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