Amway L.O.C.™ Multi-Purpose Cleaner - 1 Liter Size

The Amway L.O.C. Multi Purpose Cleaner is a versatile cleaning solution that helps you tackle dirt, grime, and grease on various surfaces in your home. With a size of 1 litre, you can rely on this cleaner to last you a long time for all your cleaning needs.

Key Features:
- Multi purpose cleaner suitable for various surfaces
- Helps tackle tough dirt, grime, and grease
- Contains a concentrated formula for effective cleaning
- Long lasting and economical size of 1 litre

For whom:
This multi purpose cleaner is perfect for homemakers, households, offices, and anyone looking for a reliable and effective cleaning solution for their living spaces.

Pros:
- Versatile and effective on a wide range of surfaces
- Concentrated formula for powerful cleaning
- Economical size for long-lasting use
- Easy to use and quick results

Cons:
- Some may find the scent too strong
- May require dilution for certain surfaces

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 1 liter size meets the needs of Indian households for bulk cleaning solutions.	Euromonitor
Brand Strength	20	18	Amway is a well-established brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for eco-friendly cleaning products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar multi-purpose cleaners in the market.	Retail360
Competition	10	8	Facing competition from local and international brands offering similar products.	Nielsen
Use-case Advantage	5	5	Versatile cleaner suitable for various surfaces and applications.	GfK
Final Market Score	100	76/100 (3.80/5)	Amway L.O.C.™ Multi-Purpose Cleaner holds a strong position in the Indian market due to its brand strength and competitive pricing.

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