Amway Glister Anti-Bacterial Toothpaste Duo Pack for Bad Breath Prevention

Amway Glister Toothpaste is a premium dental care product that is designed to prevent bad breath and promote oral health. It comes in a convenient pack of 2 tubes, ensuring you have a reliable supply of toothpaste for a longer period of time.

Key Features: - Contains fluoride for cavity protection - Fights against plaque buildup - Leaves mouth feeling fresh and clean - Helps prevent bad breath - Suitable for daily use

This toothpaste is suitable for individuals who are looking for a high-quality oral care product that offers multiple benefits in one. It is ideal for those who want to maintain good oral hygiene and prevent oral health issues such as bad breath and cavities.

Pros: - Effective in preventing bad breath - Contains fluoride for cavity protection - Leaves mouth feeling fresh and clean - Convenient pack of 2 tubes Cons: - May not be suitable for those with fluoride sensitivity - Some users may find the taste not to their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective anti-bacterial formula for bad breath prevention.	Hindu Business Line, Financial Express
Brand Strength	20	18	Amway is a well-established brand with a loyal customer base in India.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for oral care products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced for a duo pack offering in the Indian market.	Business Today, CNBC TV18
Competition	10	8	Facing competition from other established oral care brands in India.	Moneycontrol, The Print
Use-case Advantage	5	5	Addresses a common consumer need for oral hygiene and fresh breath.	Business Insider
Final Market Score	100	76/100 (3.80/5)	Strong brand and effective features position Amway Glister well in the Indian oral care market.

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