Amway Protein Power - 200g

Amway All Plant protein is a high-quality plant-based protein powder designed to support muscle growth and repair.

Key Features:
- Contains a blend of pea protein, rice protein, and cranberry protein for a complete amino acid profile
- Free from artificial colors, flavors, and preservatives
- Easily digestible and suitable for vegans and vegetarians
For whom:
- Athletes and fitness enthusiasts looking to increase their protein intake
- Individuals following a plant-based diet
- Those looking to support muscle recovery and growth
Pros:
- Contains a balanced blend of plant-based protein sources
- Mixes easily with water, milk, or your favorite smoothie
- Provides a good source of essential amino acids
Cons:
- Some users may find the taste slightly chalky
- May be more expensive compared to other protein powders on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The protein content and plant-based nature align with current consumer preferences.	Euromonitor
Brand Strength	20	18	Amway is a well-established brand with strong reputation in India.	Brandwatch
Category Momentum	20	15	Growing demand for diet and nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Gartner
Competition	10	8	Facing competition from both established and emerging brands in the segment.	Statista
Use-case Advantage	5	5	Offers convenient protein supplementation for busy individuals.	Forbes
Final Market Score	100	76/100 (3.80/5)	Amway All Plant Protein Powder holds a strong position in the growing Indian diet & nutrition market.

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