ZAC Bright 30g

About Product: ADAM ZAC facetune natural whitening cream is a skincare product designed to help brighten and even out skin tone.

Key Features: This beauty cream contains natural ingredients that can help reduce the appearance of dark spots and hyperpigmentation.

For whom: This product is suitable for individuals looking to achieve a brighter and more radiant complexion.

Pros: - Natural ingredients - Helps reduce dark spots - Can improve skin tone

Cons: - Results may vary - May take time to see full effects

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative Facetune Technology aligns with market trends.	Vogue India
Brand Strength	20	10	Established brand reputation in beauty segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural beauty products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar whitening creams.	Pricebaba
Competition	10	6	Facing strong competition from established beauty brands.	Elle India
Use-case Advantage	5	5	Addresses specific skin whitening needs of Indian consumers.	Femina
Final Market Score	100	66/100 (3.30/5)	Innovative whitening cream with competitive pricing, facing strong competition in growing natural beauty segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—