Actame C Brightening Facewash 70g

- Product: actame C Vitamin C Facewash is a skin brightening facewash that offers moisturizing protection.
- Key Features: Infused with Vitamin C, this facewash helps to brighten the skin and protect it from environmental damage. It is made with natural ingredients and is suitable for all skin types.
- For Whom: This facewash is perfect for anyone looking to brighten their complexion and protect their skin from external aggressors.
- Pros: The actame C Vitamin C Facewash effectively cleanses the skin, leaving it feeling refreshed and hydrated. It also helps to reduce dullness and improve skin texture.
- Cons: Some users may find the scent of this facewash to be too strong. Additionally, those with sensitive skin may experience slight irritation.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with Vitamin C for skin brightening.	Vogue India
Brand Strength	20	15	Established brand reputation for quality and innovation.	Brand Equity
Category Momentum	20	10	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the segment.	Retail Today
Competition	10	9	Facing moderate competition from established and new entrants.	Business Standard
Use-case Advantage	5	2	Addresses skin brightening and moisturizing needs effectively.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Competitively positioned facewash with good growth potential in the natural skincare segment.

Factor	Rating (out of 5)	Notes
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