Absorbia Moisture Absorber and Odour Buster with Activated Charcoal 300 g Pack of 6 - 600ml Absorption Capacity Each - Dehumidifier for Wardrobe, Cupboards, Closets - Fights Against Mould - Brand X

This Absorbia Moisture Absorber and Odour Buster is a pack of 6 sachets, each with a absorption capacity of 600ml, making it perfect for use in wardrobes, cupboards, closets, and other small spaces.

Key Features:
- Contains activated charcoal for effective odour elimination
- Helps fight against mould and mildew
- Each sachet can last up to 2-3 months

For those looking to keep their clothes and belongings free from dampness, odours, and mould, this product is an ideal solution.

Pros:
- Easy to use and discreet in small spaces
- Activated charcoal helps to absorb and eliminate odours effectively
- Long-lasting effectiveness for up to 2-3 months per sachet

Cons:
- May need to replace sachets more frequently in extremely damp environments
- Packaging could be more environmentally friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Activated charcoal and high absorption capacity align with consumer needs.	The Hindu, India Today
Brand Strength	20	10	Brand X has established trust in the home care segment.	The Economic Times, Livemint
Category Momentum	20	15	Growing demand for moisture absorbers in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, Financial Express
Competition	10	6	Facing moderate competition from established and new brands.	CNBC TV18, NDTV Profit
Use-case Advantage	5	5	Addresses common issues like mould in wardrobes effectively.	The Times of India
Final Market Score	100	66/100 (3.30/5)	Absorbia Moisture Absorber with Activated Charcoal holds strong potential in the Indian market.

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