Dhathri Dheedhi Anti Dandruff Shampoo 400ml Shampoo for Dandruff and Itchy Scalp Herbal Shampoo for Dandruff Treatment to Reduce Dandruff Scalp Itchiness An Ayurvedic Shampoo for Women and Men

Dhathri Dheedhi Anti Dandruff Shampoo 400ml Shampoo for Dandruff and Itchy Scalp Herbal Shampoo for Dandruff Treatment to Reduce Dandruff Scalp Itchiness An Ayurvedic Shampoo for Women and Men

Key Features: - Contains natural ingredients like Dhathri Herbal Leaf Extract, Ritha, Shikakai, Aloe Vera, and Hibiscus which effectively combat dandruff - Helps in reducing scalp itchiness and irritation - Suitable for both men and women - Provides a deep cleansing action without stripping the scalp of its natural oils

For whom: - Ideal for those suffering from dandruff and itchy scalp - Suitable for all hair types

Pros: - Contains herbal ingredients that are gentle on the scalp - Helps in reducing dandruff and promoting a healthier scalp - Suitable for daily use Cons: - May not lather as much as chemical-based shampoos - Some users may find the herbal scent overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective herbal ingredients for dandruff and itchy scalp.	Ayurveda Today
Brand Strength	20	18	Established brand with trust in Ayurvedic products.	Brand Equity
Category Momentum	20	15	Growing demand for herbal anti-dandruff shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal shampoos.	Retail Today
Competition	10	0	Highly competitive market with many similar herbal anti-dandruff shampoos.	Market Watch
Use-case Advantage	5	3	Addresses specific dandruff and scalp issues effectively.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Well-positioned herbal anti-dandruff shampoo in a competitive Indian market.

Factor	Rating (out of 5)	Notes
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