Nestle Dexolac Infant Formula Milk Powder Stage 3 for Babies 12-18 Months - 1.2kg BIB Pack with 36 Vital Nutrients

Dexolac Infant Formula Milk Powder is specially formulated for babies aged 12-18 months. It contains 36 vital nutrients essential for your baby's growth and development.

Key Features:
- Formulated for babies aged 12-18 months - Contains 36 vital nutrients - Comes in a convenient 1.2 kg BIB pack for easy storage and usage

For Whom:
Dexolac Infant Formula Milk Powder is suitable for babies aged 12-18 months who require additional nutrition support beyond breastmilk or regular formula.

Pros:
- Contains essential nutrients for baby's growth - Convenient packaging for on-the-go feeding - Trusted brand recommended by pediatricians

Cons:
- May be expensive compared to regular formula - Some babies may have difficulty adjusting to the taste initially

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a comprehensive set of 36 vital nutrients suitable for babies 12-18 months.	GfK
Brand Strength	20	10	Nestle is a trusted brand in the infant nutrition category in India.	Euromonitor
Category Momentum	20	15	Growing demand for infant nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar infant formula products in India.	Nielsen
Competition	10	6	Facing competition from both global and local brands offering similar products.	IRI
Use-case Advantage	5	5	Tailored for the specific nutritional needs of babies aged 12-18 months.	Kantar
Final Market Score	100	66/100 (3.30/5)	Nestle Dexolac Infant Formula Milk Powder Stage 3 is well-positioned in the Indian market for babies aged 12-18 months.

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