Dewhance Lotion 80 ml

Dewhance Lotion 80 ml

Dewhance 80ml Moisturizing Lotion is a lightweight and hydrating lotion designed to keep your skin moisturized and soft all day long. It is formulated with nourishing ingredients to help improve skin texture and overall hydration levels.

Key Features:
- Lightweight and non-greasy formula
- Hydrates and softens skin
- Contains nourishing ingredients to improve skin texture
- Suitable for daily use

For whom:
This moisturizing lotion is suitable for all skin types, including dry, normal, and sensitive skin. It is perfect for those looking to keep their skin hydrated and improve its overall texture.

Pros:
- Lightweight formula absorbs quickly into the skin
- Keeps skin moisturized throughout the day
- Helps improve skin texture

Cons:
- May not provide enough hydration for extremely dry skin types
- Strong fragrance may not be suitable for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key moisturizing features desired by Indian consumers.	Beauty Insider
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Gazette
Competition	10	6	Facing moderate competition from both local and international brands.	Business Standard
Use-case Advantage	5	5	Addresses specific skin concerns prevalent in Indian climate.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned moisturizing lotion in a competitive Indian body lotion market.

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