Dettol Skincare Moisturizing Beauty Bathing Soap Bars with Argan Oil 150g x 4 (600g) for Softer Skin

Dettol Skincare Moisturizing Beauty Bathing Soap Bar is a highly effective soap that is specially formulated to provide deep cleansing while moisturizing the skin. Enriched with the goodness of Argan Oil, this soap helps to keep the skin soft and smooth.

Key Features: - Formulated with Argan Oil for moisturizing benefits - Deeply cleanses the skin - Leaves the skin feeling soft and supple - Suitable for daily use

For whom: This soap is suitable for all skin types, especially those with dry or sensitive skin. It is perfect for anyone looking for a gentle yet effective soap that provides both cleansing and moisturizing benefits.

Pros: - Helps to keep the skin hydrated and moisturized - Leaves the skin feeling soft and smooth - Suitable for daily use - Enriched with Argan Oil for added skincare benefits

Cons: - Some users may find the scent too strong - May not be suitable for those with very oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Argan oil and moisturizing properties align with current consumer preferences for skincare products.	Euromonitor
Brand Strength	20	18	Dettol is a trusted brand known for quality and hygiene.	Brandwatch
Category Momentum	20	15	Growing demand for skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar skincare soap bars in the market.	GfK
Competition	10	8	Facing moderate competition from other established skincare soap brands in the market.	Kantar
Use-case Advantage	5	5	Offers softer skin benefits which appeals to consumers seeking skincare solutions.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Dettol Skincare Soap Bars with Argan Oil positioned well in growing Indian skincare market.

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