Dettol Original Bathing Soap Bar with 12hr Germ protection 900gm Kills 99 99 Germs 150g Pack of 6

Dettol Original Bathing Soap Bar with 12hr Germ protection 900gm Kills 99 99 Germs 150g Pack of 6

About Product: Dettol Original Bathing Soap Bar is a trusted brand when it comes to germ protection. This pack includes 6 soap bars, each weighing 150g, providing a total of 900g of soap. Key Features: The key feature of this soap bar is its 12-hour germ protection, as it effectively kills 99.99% of germs. It is enriched with moisturizers to keep the skin hydrated and healthy. For whom: This soap bar is suitable for everyone, from children to adults. It is ideal for those who want to ensure proper hygiene and protection against germs. Pros: - Provides long-lasting germ protection - Enriched with moisturizers for skin health - Trusted brand with a strong reputation for germ protection Cons: - The scent may be too strong for some individuals - May be a bit drying for those with very sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 12-hour germ protection claim and 99.99% germ kill rate align well with Indian consumers' hygiene expectations.	AC Nielsen
Brand Strength	20	18	Dettol is a trusted brand in India known for its germ protection, enhancing consumer confidence.	Brand Equity
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand and growth potential.	Mintel
Price Positioning	20	10	Competitively priced for a 6-pack offering, appealing to price-conscious Indian consumers.	Retail360
Competition	10	0	Intense competition in the soap bar market necessitates continuous innovation and marketing efforts.	Euromonitor
Use-case Advantage	5	3	Long-lasting protection suitable for daily family use, addressing a key need in Indian households.	Consumer Reports
Final Market Score	100	66/100 (3.30/5)	Dettol Original Soap Bar offers strong brand trust, competitive pricing, and relevant features for the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—