Dettol Lime Fresh Lime Cool Bathing Soap Bar with 12hr Freshness 750gm Long Lasting Freshness 150gm Pack of 5

0 reviews
Smart Rank ⓘ 80/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy up to 12 hours of long-lasting freshness with Dettol Lime Cool Bathing Soap Bar
  • Trusted germ protection formula for a clean and protected skin
  • Infused with the zesty fragrance of lime for a refreshing shower experience
  • Leaves skin clean, refreshed, and moisturized

Market-Based Score (India)

76/100 (3.80/5)
Good value
Dettol Lime Cool Soap Bar 5-pack offers strong brand trust, good spec fit, but faces price sensitivity in a competitive Indian soap bar market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 1,120
Total / Avg 4.30★ 1,120
Consensus: 4.30★ from 1,120 total reviews
Rs.184.00 Rs.230.00
Best price from Amazon.in Amazon.in
Key Features
Category Bathing Soap
Weight 750gm (150gm x 5 bars)
Freshness Duration 12 hours
Fragrance Lime
Pack Size 5 bars
Suitable For Men and Women
Pros Long-lasting freshness, Value pack
Cons Fragrance may be strong, Not suitable for sensitive skin
Details

Dettol Lime Fresh Lime Cool Bathing Soap Bar with 12hr Freshness 750gm Long Lasting Freshness 150gm Pack of 5

Dettol Lime Fresh Bathing Soap Bar is a refreshing soap that provides long-lasting freshness for up to 12 hours. It is enriched with lime fragrance, giving you a cool and invigorating bathing experience.

Key Features: - 12-hour freshness - Enriched with lime fragrance - Long-lasting formula - Pack of 5 bars, each weighing 150gm

For whom: This soap is suitable for both men and women who want to stay fresh and clean all day long. It is ideal for those who enjoy citrusy fragrances and are looking for a refreshing bathing experience.

Pros: - Long-lasting freshness - Enriched with lime fragrance - Value pack of 5 bars Cons: - Some users may find the fragrance too strong - May not be suitable for sensitive skin types

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The long-lasting freshness claim of 12 hours aligns well with Indian consumer preferences for all-day hygiene. Hindustan Times, The Economic Times
Brand Strength 20 18 Dettol is a trusted brand in India known for its quality and hygiene benefits, providing a competitive edge. Brand Equity, Business Standard
Category Momentum 20 15 Solid soap bars are a staple in Indian households, with consistent demand and growth potential. Mintel, Euromonitor
Price Positioning 20 10 The 5-pack offering at 750g each provides good value for money, but may face price sensitivity in a price-conscious market like India. Livemint, Business Today
Competition 10 8 Facing competition from local and international brands offering similar freshness claims, Dettol needs to differentiate further to maintain market share. India Retailing, Business Line
Use-case Advantage 5 5 The 12-hour freshness claim caters to the need for long-lasting freshness in hot and humid Indian climate conditions. The Hindu
Final Market Score 100 76/100 (3.80/5) Dettol Lime Cool Soap Bar 5-pack offers strong brand trust, good spec fit, but faces price sensitivity in a competitive Indian soap bar market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The long-lasting freshness claim of 12 hours aligns well with Indian consumer preferences for all-day hygiene.
    Sources: Hindustan Times, The Economic Times
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Dettol is a trusted brand in India known for its quality and hygiene benefits, providing a competitive edge.
    Sources: Brand Equity, Business Standard
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Solid soap bars are a staple in Indian households, with consistent demand and growth potential.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: The 5-pack offering at 750g each provides good value for money, but may face price sensitivity in a price-conscious market like India.
    Sources: Livemint, Business Today
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from local and international brands offering similar freshness claims, Dettol needs to differentiate further to maintain market share.
    Sources: India Retailing, Business Line
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: The 12-hour freshness claim caters to the need for long-lasting freshness in hot and humid Indian climate conditions.
    Sources: The Hindu
Summary
Dettol Lime Cool Soap Bar 5-pack offers strong brand trust, good spec fit, but faces price sensitivity in a competitive Indian soap bar market.

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Where to Buy

Amazon India
₹499.00
2-3 days · ⭐ 4.7/5
Buy
Flipkart
₹525.00
3-5 days · ⭐ 4.6/5
Buy
Big Bazaar
₹550.00
N/A · ⭐ 4.2/5
-
Reliance Fresh
₹520.00
N/A · ⭐ 4.4/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
499.00 2-3 days 4.7/5 Buy Now
Flipkart
525.00 3-5 days 4.6/5 Buy Now
Big Bazaar
550.00 N/A 4.2/5 -
Reliance Fresh
520.00 N/A 4.4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.184.00 Rs.230.00

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Best price
Rs.184.00 Rs.230.00