Dettol Icy Cool Body Wash and Shower Gel Bottle for Men Goodness of Salicylic Acid Menthol Freshness 250ml Pack of 3

0 reviews
Smart Rank ⓘ 74/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Deep cleansing and exfoliating formula for men's skin
  • Provides a refreshing cooling sensation with menthol
  • Effectively removes dirt, oil, and impurities
  • Leaves skin feeling clean, smooth, and revitalized

Market-Based Score (India)

66/100 (3.30/5)
Decent
Dettol Men's Icy Cool Body Wash is well-positioned in the competitive Indian men's body wash market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 1,616
Total / Avg 4.30★ 1,616
Consensus: 4.30★ from 1,616 total reviews
Rs.196.00 Rs.230.00
Best price from Amazon.in Amazon.in
Key Features
Category Body Wash
Volume 250ml
Key Ingredient Salicylic Acid
Additional Ingredient Menthol
Target Audience Men
Pros Refreshing and invigorating
Cons Menthol sensation may be intense
Packaging Convenient bottle
Details

Dettol Icy Cool Body Wash and Shower Gel Bottle for Men Goodness of Salicylic Acid Menthol Freshness 250ml Pack of 3

About Product:

Dettol Icy Cool Body Wash and Shower Gel is designed specifically for men to provide a refreshing and invigorating shower experience.

Key Features:

1. Contains the goodness of Salicylic Acid for deep cleansing and removal of dirt and impurities.
2. Infused with Menthol for a cool and refreshing feel on the skin.
3. Comes in a convenient 250ml bottle.

For whom:

This body wash and shower gel is ideal for men who want a deep cleanse and a refreshing shower experience.

Pros:

1. Leaves skin feeling refreshed and invigorated.
2. Helps to remove dirt and impurities effectively.
3. Convenient packaging makes it easy to use in the shower.

Cons:

1. Some users may find the menthol cooling sensation too intense.
2. The scent may not appeal to all users.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Salicylic acid and menthol are popular ingredients in men's body wash products in India. Euromonitor
Brand Strength 20 18 Dettol is a trusted brand known for hygiene products in India. Brandwatch
Category Momentum 20 15 Growing demand for men's grooming products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the Indian market. Retail360
Competition 10 0 Intense competition in the men's body wash segment in India. GfK
Use-case Advantage 5 3 Offers a refreshing and cooling experience suitable for Indian climate. MarketWatch
Final Market Score 100 66/100 (3.30/5) Dettol Men's Icy Cool Body Wash is well-positioned in the competitive Indian men's body wash market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Salicylic acid and menthol are popular ingredients in men's body wash products in India.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Dettol is a trusted brand known for hygiene products in India.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for men's grooming products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the Indian market.
    Sources: Retail360
  • Competition 0/10
    Weight: 10
    Contribution: 0
    Rationale: Intense competition in the men's body wash segment in India.
    Sources: GfK
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Offers a refreshing and cooling experience suitable for Indian climate.
    Sources: MarketWatch
Summary
Dettol Men's Icy Cool Body Wash is well-positioned in the competitive Indian men's body wash market.

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Where to Buy

Amazon India
₹447.00
2-3 days · ⭐ 4.5/5
Buy
Flipkart
₹450.00
3-5 days · ⭐ 4.2/5
Buy
Reliance Fresh
₹499.00
N/A · ⭐ 4/5
-
Big Bazaar
₹480.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
447.00 2-3 days 4.5/5 Buy Now
Flipkart
450.00 3-5 days 4.2/5 Buy Now
Reliance Fresh
499.00 N/A 4/5 -
Big Bazaar
480.00 N/A 4.2/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.196.00 Rs.230.00

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moha: Multi Soap Pack For Soft Hydrate & Nourished Skin & Face | 100gm X 3 = 300g

Estimated Delivery: 2-3 days
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Best price
Rs.196.00 Rs.230.00