Dermicool Lavender Prickly Heat Powder 400G - Soothing Powder for Adults and Kids

Dermicool Unisex Adults Kids Prickly Heat Powder provides soothing relief from prickly heat and other skin irritations. Its lavender scent adds a calming and refreshing effect on the skin. This powder is suitable for both adults and kids to use during hot and humid weather.

Key Features: - Contains natural ingredients that help to soothe and cool irritated skin - Lavender scent provides a relaxing and refreshing effect - Helps to prevent and alleviate prickly heat and other skin irritations - Suitable for both adults and kids

For whom: This prickly heat powder is suitable for anyone looking for relief from prickly heat, skin irritations, and sweat in hot and humid weather. It is safe to use for both adults and kids.

Pros: - Provides instant relief from prickly heat and skin irritations - Lavender scent adds a calming effect - Suitable for both adults and kids

Cons: - Some users may not like the lavender scent - The powder may be messy to apply Overall, Dermicool Unisex Adults Kids Prickly Heat Powder Soothing Lavender is a great option for anyone looking for relief from prickly heat and skin irritations, especially during hot and humid weather.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Lavender fragrance appeals to adults and kids alike.	Hindu Business Line, Financial Express
Brand Strength	20	10	Established brand with loyal customer base.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for cooling powders in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products.	Business Today, CNBC TV18
Competition	10	6	Facing moderate competition from other cooling powders.	India Today, Moneycontrol
Use-case Advantage	5	5	Effective solution for prickly heat discomfort.	The Times of India
Final Market Score	100	66/100 (3.30/5)	Dermicool Lavender Prickly Heat Powder 400G holds strong in a competitive market segment.

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