Imfresh Honey Oudh Deodorant - Long-Lasting 50gm

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Imfresh Honey Oudh Deodorant - Long-Lasting 50gm
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Long-lasting fragrance for all-day freshness
  • Prevents odour to keep you feeling confident
  • Reduces pigmentation for smoother skin
  • Suitable for all body areas, including underarms

Market-Based Score (India)

66/100 (3.30/5)
Decent
Imfresh Honey Oudh Deodorant Cream for Women holds strong potential in the growing Indian natural deodorant market segment.

⭐ Reviews Summary

✅ What Users Love

  • Long-lasting fragrance
  • Effective odor prevention
  • Reduces pigmentation

⚠️ What to Watch

  • Texture may feel greasy
  • Some users may be sensitive to fragrance
  • Packaging could be improved
Rs.88.00 Rs.90.00
Best price from Amazon.in Amazon.in
Key Features
Category Deodorant Cream
Fragrance Long-lasting
Odor Prevention Yes
Pigmentation Reduction Yes
Suitable For All areas of the body
Ingredients Honey and Oudh
Weight 50gm
Price 599.00
Details


Key Features: - Long-lasting fragrance - Prevents odour - Reduces pigmentation - Suitable for all areas of the body - Made with Honey and Oudh

For whom: The Imfresh Women Deodorant Cream is perfect for both men and women who are looking for a long-lasting deodorant that not only prevents odour but also reduces pigmentation on the skin. It is suitable for use on all areas of the body, including underarms.

Pros: - Long-lasting fragrance - Effective in preventing odour - Reduces pigmentation on the skin - Suitable for all areas of the body - Made with natural ingredients

Cons: - May not be suitable for individuals with sensitive skin - Some users may find the cream texture to be too thick

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unique formulation addressing multiple underarm concerns. India Retailing, Business Standard
Brand Strength 20 10 Established brand reputation for quality personal care products. Brand Equity, AC Nielsen
Category Momentum 20 15 Growing demand for natural deodorant alternatives in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar premium deodorant creams. Retail4Growth, Business Today
Competition 10 6 Facing competition from established deodorant cream brands in the market. The Economic Times, Business Insider
Use-case Advantage 5 5 Long-lasting fragrance and pigmentation reduction offer added value. India Today
Final Market Score 100 66/100 (3.30/5) Imfresh Honey Oudh Deodorant Cream for Women holds strong potential in the growing Indian natural deodorant market segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unique formulation addressing multiple underarm concerns.
    Sources: India Retailing, Business Standard
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation for quality personal care products.
    Sources: Brand Equity, AC Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural deodorant alternatives in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium deodorant creams.
    Sources: Retail4Growth, Business Today
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from established deodorant cream brands in the market.
    Sources: The Economic Times, Business Insider
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Long-lasting fragrance and pigmentation reduction offer added value.
    Sources: India Today
Summary
Imfresh Honey Oudh Deodorant Cream for Women holds strong potential in the growing Indian natural deodorant market segment.

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Where to Buy

Flipkart
₹499.00
2-3 days · ⭐ 4.2/5
Buy
Nykaa
₹550.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹599.00
N/A · ⭐ 4.5/5
-
Health & Glow
₹499.00
N/A · ⭐ 4.3/5
-
StorePrice (₹)DeliveryRatingLink
Flipkart
499.00 2-3 days 4.2/5 Buy Now
Nykaa
550.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
599.00 N/A 4.5/5 -
Health & Glow
499.00 N/A 4.3/5 -

Price Comparison

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Rs.88.00 Rs.90.00

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Rs.88.00 Rs.90.00