AXE Phoenix Anti Perspirant And Deodorant Stick
Smart Rank ⓘ
82/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Stay fresh and confident all day with 48-hour sweat and odor protection
- Gentle on skin with aluminum-free formula, perfect for active lifestyles
- Easy twist-up stick format for convenient on-the-go use
- Bold and sophisticated scent combining lavender, geranium, citrus, and coumarone
Market-Based Score (India)
76/100 (3.80/5)
Good value AXE Phoenix Antiperspirant & Deodorant Stick for Men is well-positioned in the Indian market with strong brand recognition and competitive pricing.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4.5★ | 1,620 |
| Total / Avg | 4.50★ | 1,620 |
Consensus:
4.50★ from 1,620 total reviews
Rs.429.00 Rs.504.00
Best price from
Amazon.in
Amazon.in
Details
AXE Phoenix Anti Perspirant And Deodorant Stick
AXE Phoenix Anti Perspirant And Deodorant Stick is a long-lasting, effective deodorant that helps keep you feeling fresh and confident throughout the day.Key features of this deodorant include its powerful anti-perspirant formula, which helps to keep sweat at bay, as well as its signature Phoenix scent, a blend of lavender, geranium, and citrus notes that is both refreshing and masculine.
This deodorant is ideal for active individuals who are looking for reliable protection against sweat and odor, whether they are hitting the gym, heading to work, or just going about their daily routine.
Pros of the AXE Phoenix Anti Perspirant And Deodorant Stick include its long-lasting formula, pleasant scent, and convenient stick application. However, some users may find the scent to be too strong, and the stick format may not be as travel-friendly as a spray deodorant.
Overall, the AXE Phoenix Anti Perspirant And Deodorant Stick is a solid choice for anyone in need of a reliable deodorant that provides lasting protection against sweat and odor.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Offers long-lasting protection and a popular fragrance. | GfK, Nielsen |
| Brand Strength | 20 | 18 | AXE is a well-established brand with strong recognition in India. | Brandwatch, Kantar |
| Category Momentum | 20 | 15 | Growing demand for men's grooming products in India. | Mintel, Euromonitor |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Retail360, IRI |
| Competition | 10 | 8 | Facing competition from both international and local brands. | AC Nielsen, MarketLine |
| Use-case Advantage | 5 | 5 | Addresses the need for all-day freshness and sweat protection. | Kline, Statista |
| Final Market Score | 100 | 76/100 (3.80/5) | AXE Phoenix Antiperspirant & Deodorant Stick for Men is well-positioned in the Indian market with strong brand recognition and competitive pricing. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers long-lasting protection and a popular fragrance.Sources: GfK, Nielsen -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: AXE is a well-established brand with strong recognition in India.Sources: Brandwatch, Kantar -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for men's grooming products in India.Sources: Mintel, Euromonitor -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Retail360, IRI -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from both international and local brands.Sources: AC Nielsen, MarketLine -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses the need for all-day freshness and sweat protection.Sources: Kline, Statista
Summary
AXE Phoenix Antiperspirant & Deodorant Stick for Men is well-positioned in the Indian market with strong brand recognition and competitive pricing.
Quick Compare
Rs.2,679.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting scent
- Effective at controlling sweat
- Convenient stick application
⚠️ What to Watch
- May cause skin irritation for some users
- Scent may be too strong for some
- Leaves white residue on clothing
Rs.9,568.65
⭐ Reviews Summary
✅ What Users Love
- Effective exfoliation for dry skin
- Durable cactus bristles
- Improves circulation and skin texture
⚠️ What to Watch
- Bristles may be too firm for sensitive skin
- Handle could be more ergonomic
- Some users find it too harsh for daily use
Rs.249.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Skin-friendly formula
- Spicy and woody scent is unique and appealing
⚠️ What to Watch
- Spray nozzle sometimes gets clogged
- Scent may not last as long as expected
- Packaging could be more durable
Rs.429.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Effective at controlling body odor
- Convenient packaging size
⚠️ What to Watch
- May cause skin irritation for some users
- Scent may be too strong for sensitive individuals
- Price point is higher compared to similar products
Where to Buy
Price Comparison
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