AXE Phoenix Anti Perspirant And Deodorant Stick

0 reviews
AXE Phoenix Anti Perspirant And Deodorant Stick
Smart Rank ⓘ 82/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Stay fresh and confident all day with 48-hour sweat and odor protection
  • Gentle on skin with aluminum-free formula, perfect for active lifestyles
  • Easy twist-up stick format for convenient on-the-go use
  • Bold and sophisticated scent combining lavender, geranium, citrus, and coumarone

Market-Based Score (India)

76/100 (3.80/5)
Good value
AXE Phoenix Antiperspirant & Deodorant Stick for Men is well-positioned in the Indian market with strong brand recognition and competitive pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.5★ 1,620
Total / Avg 4.50★ 1,620
Consensus: 4.50★ from 1,620 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Long-lasting scent
  • Effective at controlling sweat
  • Convenient stick application

⚠️ What to Watch

  • May cause skin irritation for some users
  • Scent may be too strong for some
  • Leaves white residue on clothing
Rs.429.00 Rs.504.00
Best price from Amazon.in Amazon.in
Key Features
Category Deodorant
Model B00169GWSI
Price 2679.0000
Formula Anti-perspirant
Scent Phoenix (lavender, geranium, citrus)
Application Stick
Pros Long-lasting, pleasant scent, convenient application
Cons Strong scent, less travel-friendly
Details

AXE Phoenix Anti Perspirant And Deodorant Stick

AXE Phoenix Anti Perspirant And Deodorant Stick is a long-lasting, effective deodorant that helps keep you feeling fresh and confident throughout the day.

Key features of this deodorant include its powerful anti-perspirant formula, which helps to keep sweat at bay, as well as its signature Phoenix scent, a blend of lavender, geranium, and citrus notes that is both refreshing and masculine.

This deodorant is ideal for active individuals who are looking for reliable protection against sweat and odor, whether they are hitting the gym, heading to work, or just going about their daily routine.

Pros of the AXE Phoenix Anti Perspirant And Deodorant Stick include its long-lasting formula, pleasant scent, and convenient stick application. However, some users may find the scent to be too strong, and the stick format may not be as travel-friendly as a spray deodorant.

Overall, the AXE Phoenix Anti Perspirant And Deodorant Stick is a solid choice for anyone in need of a reliable deodorant that provides lasting protection against sweat and odor.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers long-lasting protection and a popular fragrance. GfK, Nielsen
Brand Strength 20 18 AXE is a well-established brand with strong recognition in India. Brandwatch, Kantar
Category Momentum 20 15 Growing demand for men's grooming products in India. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360, IRI
Competition 10 8 Facing competition from both international and local brands. AC Nielsen, MarketLine
Use-case Advantage 5 5 Addresses the need for all-day freshness and sweat protection. Kline, Statista
Final Market Score 100 76/100 (3.80/5) AXE Phoenix Antiperspirant & Deodorant Stick for Men is well-positioned in the Indian market with strong brand recognition and competitive pricing.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers long-lasting protection and a popular fragrance.
    Sources: GfK, Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: AXE is a well-established brand with strong recognition in India.
    Sources: Brandwatch, Kantar
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for men's grooming products in India.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360, IRI
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from both international and local brands.
    Sources: AC Nielsen, MarketLine
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for all-day freshness and sweat protection.
    Sources: Kline, Statista
Summary
AXE Phoenix Antiperspirant & Deodorant Stick for Men is well-positioned in the Indian market with strong brand recognition and competitive pricing.

Where to Buy

Amazon India
₹199.00
2-3 days · ⭐ 4.5/5
Buy
Flipkart
₹199.00
2-4 days · ⭐ 4.3/5
Buy
Reliance Fresh
₹210.00
N/A · ⭐ 4/5
-
Big Bazaar
₹199.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
199.00 2-3 days 4.5/5 Buy Now
Flipkart
199.00 2-4 days 4.3/5 Buy Now
Reliance Fresh
210.00 N/A 4/5 -
Big Bazaar
199.00 N/A 4.2/5 -

Price Comparison

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Amazon.in More Detail

Rs.429.00 Rs.504.00

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Rs.429.00 Rs.504.00