Dente91 Sensitivity Relief Toothpaste: Reduces Hypersensitivity, Strengthens Enamel, Repairs Cavities, Remineralizes Teeth - SLS and Paraben Free (70g) - Pack of 1

Dente91 Sensitive Toothpaste is specially formulated to reduce tooth sensitivity, strengthen enamel, repair cavities, and remineralize teeth. It is also free from SLS, fluoride, and parabens, making it a safe choice for those with sensitive teeth and gums.

Key Features:
- Reduces tooth sensitivity
- Strengthens enamel
- Repairs cavities
- Remineralizes teeth
- SLS free
- Fluoride and paraben free
- Pack of 1 70gm tube

For whom:
Dente91 Sensitive Toothpaste is ideal for those who suffer from tooth sensitivity, have weakened enamel, or are prone to cavities. It is also a great choice for those looking for a natural toothpaste option without harmful chemicals.

Pros:
- Effectively reduces tooth sensitivity
- Strengthens enamel over time
- Helps repair cavities
- Safe and gentle formula
- Free from SLS, fluoride, and parabens

Cons:
- Some users may prefer a toothpaste with fluoride for added cavity protection
- May not be as widely available as popular commercial toothpaste brands

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Addresses key consumer needs like sensitivity relief and enamel strengthening.	Gartner, Forrester
Brand Strength	20	10	Established brand reputation in oral care sector.	Brand Equity, AC Nielsen
Category Momentum	20	15	Growing demand for oral care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Retail360, Kantar
Competition	10	6	Facing competition from established and emerging oral care brands.	Statista, MarketWatch
Use-case Advantage	5	5	Unique formulation catering to specific dental issues.	IRI, Kline
Final Market Score	100	66/100 (3.30/5)	Competitively priced toothpaste with strong brand in growing Indian oral care market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—