DENAJEE Satreetha Shampoo 200 ML

DENAJEE Satreetha Shampoo 200 ML

DENAJEE Satreetha Shampoo is a natural shampoo made from Satreetha (soap nut) extracts and other herbal ingredients. It is free from harsh chemicals and sulfates, making it gentle on the hair and scalp.

Key Features: - Contains Satreetha extracts which are known for their cleansing and nourishing properties. - Helps in reducing hair fall and promoting hair growth. - Adds shine and volume to the hair. - Suitable for all hair types. - Free from sulfates, parabens, and artificial colors.

For whom: DENAJEE Satreetha Shampoo is suitable for both men and women who are looking for a natural and gentle shampoo that promotes healthy hair.

Pros: - Natural ingredients that are safe for daily use. - Helps in improving hair texture and health. - Pleasant fragrance. - Does not strip off natural oils from the scalp.

Cons: - Some users may find the consistency of the shampoo to be thin. - May not lather as much as commercial shampoos containing sulfates.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Satreetha extract aligns with the trend towards herbal ingredients	Euromonitor
Brand Strength	20	18	Established brand with loyal customer base in the shampoo segment	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural shampoo offerings	IRI
Competition	10	8	Facing moderate competition from other natural shampoo brands	Kantar
Use-case Advantage	5	5	Effective for maintaining healthy hair and scalp naturally	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with herbal focus, competitively priced in growing natural hair care segment.

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