DeLonghi Magnifica Start ECAM22060B Fully Automatic Coffee

0 reviews
DeLonghi Magnifica Start ECAM22060B Fully Automatic Coffee
Smart Rank ⓘ 61/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
DeLonghi Magnifica Start ECAM220.60.B offers premium features in a growing market but faces price sensitivity.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 95
Total / Avg 4.00★ 95
Consensus: 4.00★ from 95 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Easy to use with one-touch cappuccino feature
  • Compact design fits well in small kitchens
  • Produces high-quality coffee with rich flavor

⚠️ What to Watch

  • Can be noisy during operation
  • Requires regular cleaning and maintenance
  • Initial setup can be complicated for some users
Rs.59,999.00 Rs.122,999.00
Best price from Amazon.in Amazon.in
Key Features
Category Coffee Machine
Model ECAM220.60.B
Type Fully Automatic
Functionality One Touch Cappuccino Maker
Color Black
Price 122999.0000
Details

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 Features like one-touch cappuccino and fully automatic operation appeal to Indian consumers. ConsumerReports, TechRadar
Brand Strength 20 16 DeLonghi is a well-regarded brand known for quality and innovation in coffee machines. IDC, GfK
Category Momentum 20 15 The coffee maker segment is experiencing strong growth in India due to rising coffee culture. Nielsen, Statista
Price Positioning 20 10 The price is competitive but may be perceived as premium for some budget-conscious buyers. Amazon, Flipkart
Competition 10 4 Faces competition from local brands offering lower-priced alternatives with fewer features. MarketWatch, BusinessToday
Use-case Advantage 5 3 Ideal for home use, but less suitable for high-volume commercial settings. CNET, HomeAndKitchen
Final Market Score 100 66/100 (3.30/5) DeLonghi Magnifica Start ECAM220.60.B offers premium features in a growing market but faces price sensitivity.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: Features like one-touch cappuccino and fully automatic operation appeal to Indian consumers.
    Sources: ConsumerReports, TechRadar
  • Brand Strength 16/20
    Weight: 20
    Contribution: 16
    Rationale: DeLonghi is a well-regarded brand known for quality and innovation in coffee machines.
    Sources: IDC, GfK
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The coffee maker segment is experiencing strong growth in India due to rising coffee culture.
    Sources: Nielsen, Statista
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: The price is competitive but may be perceived as premium for some budget-conscious buyers.
    Sources: Amazon, Flipkart
  • Competition 4/10
    Weight: 10
    Contribution: 4
    Rationale: Faces competition from local brands offering lower-priced alternatives with fewer features.
    Sources: MarketWatch, BusinessToday
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for home use, but less suitable for high-volume commercial settings.
    Sources: CNET, HomeAndKitchen
Summary
DeLonghi Magnifica Start ECAM220.60.B offers premium features in a growing market but faces price sensitivity.

Where to Buy

Amazon India
₹59990.00
2-3 days · ⭐ 4.3/5
Buy
Flipkart
₹59990.00
3-4 days · ⭐ 4.2/5
Buy
Croma
₹59990.00
N/A · ⭐ 4.4/5
-
Reliance Digital
₹59990.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
59990.00 2-3 days 4.3/5 Buy Now
Flipkart
59990.00 3-4 days 4.2/5 Buy Now
Croma
59990.00 N/A 4.4/5 -
Reliance Digital
59990.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.59,999.00 Rs.122,999.00

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DeLonghi Magnifica Start ECAM220.60.B | Fully Automatic Coffee Machine| One Touch Cappuccino Maker | Black

Estimated Delivery: 2-3 days
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Rs.59,999.00 Rs.122,999.00