De Fabulous Reviver Reviver Shampoo 500ml

De Fabulous Reviver Reviver Shampoo 500ml

De Fabulous Reviver Shampoo is a luxurious hair care product that helps revive and nourish damaged hair. It is specially formulated with natural ingredients to cleanse, strengthen, and repair the hair for a healthier, smoother, and more lustrous look.

Key Features: - Contains nourishing ingredients like keratin, collagen, and argan oil - Helps to repair and strengthen damaged hair - Cleanses the scalp and hair without stripping natural oils - Leaves hair soft, shiny, and manageable

For whom: De Fabulous Reviver Shampoo is ideal for those with dry, damaged, or over-processed hair. It is suitable for all hair types and textures, including colored or chemically treated hair.

Pros: - Helps to repair and revive damaged hair - Nourishing ingredients improve the overall health of the hair - Leaves hair soft and manageable - Pleasant fragrance

Cons: - May be on the pricier side compared to other shampoos - Some users may find the consistency to be too thick

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of ingredients suitable for Indian hair types.	Beauty Insider
Brand Strength	20	18	Established brand with strong reputation for quality hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in the market.	Retail360
Competition	10	8	Facing competition from other premium hair care brands with similar offerings.	Cosmopolitan
Use-case Advantage	5	5	Addresses specific hair concerns like damage repair and revitalization.	Vogue
Final Market Score	100	76/100 (3.80/5)	A premium shampoo with strong brand reputation and unique ingredients, facing competition in a growing market.

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