De Fabulous Marula Oil Masque 250ml Sulphate Free All Hair Types

De Fabulous Marula Oil Masque 250ml Sulphate Free All Hair Types

De Fabulous Marula Oil Masque is a luxurious hair treatment designed to nourish and hydrate all hair types. Made with marula oil, this masque deeply conditions the hair, leaving it soft, smooth, and shiny.

Key Features: - Sulphate-free formula - Infused with marula oil for intense hydration - Restores moisture and improves hair elasticity - Strengthens and protects hair from damage

For whom: This masque is suitable for all hair types, especially those in need of extra moisture and hydration. It is perfect for individuals with dry, damaged, or color-treated hair.

Pros: - Deeply nourishes and hydrates the hair - Leaves hair soft, smooth, and shiny - Strengthens and protects against damage - Suitable for all hair types - Sulphate-free formula

Cons: - May be on the pricier side compared to other hair treatments

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Marula oil known for its nourishing properties, suitable for all hair types	BeautyInsider
Brand Strength	20	15	Established brand reputation in hair care industry	Euromonitor
Category Momentum	20	10	Growing demand for sulfate-free hair products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar sulfate-free hair masks	Retail360
Competition	10	6	Facing competition from other established sulfate-free hair mask brands	Elle
Use-case Advantage	5	5	Addresses common hair concerns like frizz and damage effectively	Vogue
Final Market Score	100	66/100 (3.30/5)	De Fabulous Marula Oil Masque positioned well in growing sulfate-free hair care segment in India.

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