David Beckham Classic Deo Spray New 150ml Unisex

David Beckham Classic Deo Spray New 150ml Unisex

Key Features: - Long-lasting protection against odor - Classic and sophisticated fragrance - Suitable for both men and women - Convenient spray format for easy application

For whom: - People looking for a reliable and effective deodorant - Fans of David Beckham's signature scents - Those who prefer unisex fragrances

Pros: - Fresh and clean scent - Does not leave residue on clothes - Affordable price point - Easy to carry in a bag or gym locker

Cons: - Some may find the scent too strong - May need to reapply throughout the day for maximum effectiveness

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	150ml size and unisex appeal align with market preferences.	Euromonitor
Brand Strength	20	15	David Beckham's strong global brand recognition.	Brandwatch
Category Momentum	20	10	Growing demand for deodorants in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the segment.	Retail360
Competition	10	6	Facing competition from established and emerging brands.	Nielsen
Use-case Advantage	5	5	Offers long-lasting fragrance suitable for daily use.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Competitively positioned deodorant with strong brand appeal.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—