DAME HEALTH Protein Power - 500g

DAME HEALTH Pure Plant Protein is a high-quality protein powder specifically designed for women. Made from pea isolate, it contains 24g of protein per serving and is free from artificial sweeteners, making it a clean and safe option for those looking to boost their protein intake.

Key Features: - Pea isolate protein source - 24g of protein per serving - Easy to digest with no bloating - Contains 6 natural antioxidants - Sugar-free formula - Pack of 1 in vanilla flavor

This plant-based protein powder is ideal for women looking to support their fitness goals, recover from workouts, or simply increase their daily protein intake. It is suitable for those with dietary restrictions, as it is free from gluten, dairy, and soy.

Pros: - Clean and safe protein source - Easy to digest - No artificial sweeteners - Contains antioxidants for added health benefits Cons: - Some users may not enjoy the taste of the vanilla flavor - Slightly more expensive than other protein powders

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, easy digestion, and sugar-free align with current consumer preferences.	GfK
Brand Strength	20	10	Established brand with positive reputation in health and wellness sector.	Euromonitor
Category Momentum	20	15	Growing demand for women's protein supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing moderate competition from existing women-focused protein supplements brands.	IRI
Use-case Advantage	5	5	Tailored for women's nutritional needs, offering additional antioxidants for overall health benefits.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong product positioning in the growing women's protein supplement market in India.

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