DALAN d Olive BODY BUTTER

DALAN d Olive BODY BUTTER

DALAN d Olive Body Butter is a luxurious and nourishing body butter formulated with high-quality olive oil to provide rich hydration for softer, smoother skin.

Key Features: - Made with cold-pressed olive oil to deeply moisturize the skin - Absorbs quickly without leaving a greasy residue - Contains vitamins A and E to nourish and protect the skin - Free from parabens, phthalates, and artificial colorants

For whom: This body butter is suitable for all skin types, especially those with dry or rough skin in need of intense hydration.

Pros: - Hydrates and softens the skin effectively - Pleasant scent that is not overpowering - Leaves skin feeling smooth and supple - Free from harmful chemicals

Cons: - May be too heavy for those with oily skin - Packaging could be more aesthetically pleasing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich hydration and skin-smoothing features in line with market demand.	Euromonitor
Brand Strength	20	18	DALAN d Olive known for quality skincare products.	Brandwatch
Category Momentum	20	15	Body butters gaining popularity in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Gazette
Competition	10	8	Facing competition from established and emerging body butter brands.	Forbes
Use-case Advantage	5	5	Addresses the need for intense skin hydration in Indian climate.	Vogue
Final Market Score	100	76/100 (3.80/5)	DALAN d Olive Body Butter offers competitive features and pricing in the growing Indian body butter market.

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