Skyrrup Protein Skyr - Fat-Free 105g

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • High-protein Icelandic skyr for a satisfying snack or meal option
  • Fat-free and no added sugar for a healthy choice
  • Delicious and creamy texture for enjoyable eating experience
  • Perfect for health-conscious individuals seeking nutritious options

Market-Based Score (India)

66/100 (3.30/5)
Decent
Skyrrup Skyr offers a healthy option but faces challenges in brand recognition and pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.4★ 4
Total / Avg 3.40★ 4
Consensus: 3.40★ from 4 total reviews
Rs.110.50 Rs.130.00
Best price from Amazon.in Amazon.in
Key Features
Category Dairy Product
Model B0DGQ3SL4F
Price 130.0000
Protein High
Fat Fat-Free
Sugar No Added Sugar
Texture Delicious and Creamy
Target Audience Health-Conscious Individuals
Details
This Skyrrup High-Protein Icelandic Original Skyr is a delicious and nutritious yogurt alternative that is fat-free and contains no added sugar. Made from traditional Icelandic skyr, it is packed with high-quality protein to keep you feeling satisfied and energized throughout the day.

Key Features: - Made from traditional Icelandic skyr - High in protein - Fat-free - No added sugar - Delicious and creamy texture

For whom: This product is perfect for health-conscious individuals looking for a satisfying and nutritious snack or meal option. Whether you are following a high-protein diet, looking to maintain a healthy lifestyle, or simply enjoy the creamy texture and delicious flavor of skyr, this Skyrrup High-Protein Icelandic Skyr is a great choice.

Pros: - High in protein - Fat-free - No added sugar - Delicious and creamy texture - Satisfying snack or meal option

Cons: - May not be suitable for individuals with lactose intolerance - Limited flavor options available

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High-protein, fat-free, and no added sugar align well with health-conscious consumer trends. FSSAI, MarketResearch
Brand Strength 20 10 Skyrrup is relatively new in the Indian market, lacking strong brand recognition. IDC, Euromonitor
Category Momentum 20 15 The demand for healthy dairy alternatives is rising in India, boosting skyr's popularity. Nielsen, Mintel
Price Positioning 20 10 Premium pricing may limit accessibility for price-sensitive consumers in India. Statista, IBEF
Competition 10 7 Facing competition from established yogurt brands and local dairy products. Euromonitor, IDC
Use-case Advantage 5 4 Ideal for health enthusiasts but may not appeal to the general population. Nielsen, Mintel
Final Market Score 100 66/100 (3.30/5) Skyrrup Skyr offers a healthy option but faces challenges in brand recognition and pricing.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High-protein, fat-free, and no added sugar align well with health-conscious consumer trends.
    Sources: FSSAI, MarketResearch
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Skyrrup is relatively new in the Indian market, lacking strong brand recognition.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for healthy dairy alternatives is rising in India, boosting skyr's popularity.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Premium pricing may limit accessibility for price-sensitive consumers in India.
    Sources: Statista, IBEF
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Facing competition from established yogurt brands and local dairy products.
    Sources: Euromonitor, IDC
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for health enthusiasts but may not appeal to the general population.
    Sources: Nielsen, Mintel
Summary
Skyrrup Skyr offers a healthy option but faces challenges in brand recognition and pricing.

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Price Comparison

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Rs.110.50 Rs.130.00

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Skyrrup High-Protein Icelandic Original Skyr - 105 GM | Fat-Free | No Added Sugar

Estimated Delivery: 2-3 days
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Best price
Rs.110.50 Rs.130.00