Silk Oat Original - Plant Based 946ml 946 ML

0 reviews
Smart Rank ⓘ 49/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Creamy and delicious plant-based milk alternative
  • Fortified with vitamins and minerals for added nutrition
  • Versatile for use in coffee, smoothies, cereal, or on its own
  • Ideal for lactose intolerant, dairy-free, and vegan individuals

Market-Based Score (India)

66/100 (3.30/5)
Decent
Silk Oat Beverage is well-positioned but faces strong competition in a growing market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.4★ 11
Total / Avg 3.40★ 11
Consensus: 3.40★ from 11 total reviews
Rs.640.00 Rs.690.00
Best price from Amazon.in Amazon.in
Key Features
Category Plant Based Milk Alternative
Texture Rich and creamy
Flavor No artificial flavors or colors
Fortification Vitamins and minerals
Dietary Dairy-free, Vegan-friendly
Usage Coffee, smoothies, cereal, or on its own
Pros Creamy taste, good source of nutrients, versatile, environmentally friendly
Cons Not suitable for gluten allergies, different texture from dairy milk
Details
Silk Oat Beverage is a delicious plant-based alternative to dairy milk. Made from oats, this beverage is perfect for those looking to switch to a vegan or dairy-free option for their daily needs.

Key Features: 1. Rich and creamy texture 2. Contains no artificial flavors or colors 3. Fortified with vitamins and minerals 4. Dairy-free and vegan-friendly

For whom: Silk Oat Beverage is perfect for individuals who are lactose intolerant, allergic to dairy, or follow a vegan lifestyle. It can be used in coffee, smoothies, cereal, or enjoyed on its own.

Pros: - Creamy and delicious taste - Good source of vitamins and minerals - Versatile for use in various recipes - Environmentally friendly choice

Cons: - May not be suitable for those with gluten allergies - Some may find the texture different from traditional dairy milk

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product meets the demand for vegan and lactose-free options in the market. FMCG, MarketWatch
Brand Strength 20 10 Silk is a recognized brand in the plant-based segment, but faces strong competition. IDC, Euromonitor
Category Momentum 20 15 Plant-based alternatives are gaining popularity in India, driven by health trends. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but higher than traditional dairy options, limiting mass appeal. Statista, BusinessToday
Competition 10 8 The market has several strong competitors offering similar plant-based products. Euromonitor, IDC
Use-case Advantage 5 3 Ideal for vegans and lactose-intolerant consumers, but niche in broader market. Nielsen, Mintel
Final Market Score 100 66/100 (3.30/5) Silk Oat Beverage is well-positioned but faces strong competition in a growing market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product meets the demand for vegan and lactose-free options in the market.
    Sources: FMCG, MarketWatch
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Silk is a recognized brand in the plant-based segment, but faces strong competition.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Plant-based alternatives are gaining popularity in India, driven by health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but higher than traditional dairy options, limiting mass appeal.
    Sources: Statista, BusinessToday
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: The market has several strong competitors offering similar plant-based products.
    Sources: Euromonitor, IDC
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for vegans and lactose-intolerant consumers, but niche in broader market.
    Sources: Nielsen, Mintel
Summary
Silk Oat Beverage is well-positioned but faces strong competition in a growing market.

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Price Comparison

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Rs.640.00 Rs.690.00

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Silk Oat Beverage - Original (Plant Based | Vegan Milk Alternative) 946 ML

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Best price
Rs.640.00 Rs.690.00