Indic Roots Hummus Mix - Traditional Pantry 50G
Smart Rank ⓘ
59/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Convenient and easy to prepare by just adding water
- Quick and convenient option for a healthy snack or meal
- Nutritious and wholesome with organic and natural ingredients
- Suitable for those with dietary restrictions or preferences
Market-Based Score (India)
66/100 (3.30/5)
Decent Organic Roots Indic Roots Classic Hummus holds strong potential in the growing plant-based segment.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 3.8★ | 77 |
Total / Avg | 3.80★ | 77 |
Consensus:
3.80★ from 77 total reviews
Key Features
Category | Food |
---|---|
Model | B09VKVQ17H |
Price | 498.0000 |
Weight | 50G |
Preparation | Just Add Water |
Type | Instant Food |
Dietary | No MSG |
Suitability | Healthy Ready To Eat |
Details
About Product:
Organic Roots Indic Roots Classic Hummus is a traditional and classic pantry staple that is easy to prepare. Each pack contains 50g of dried hummus mix that simply requires adding water to create a healthy and delicious snack or meal.
Key Features:
- Just Add Water: This hummus mix is convenient and easy to prepare, making it perfect for busy individuals or those on the go.
- Instant Food: With no cooking required, this instant hummus is a quick and convenient option for a healthy snack or meal.
- Healthy Ready To Eat: Made with organic and natural ingredients, this hummus mix is a nutritious and wholesome option for those looking to eat well.
- No Msg: This hummus mix contains no added MSG, making it suitable for those with dietary restrictions or preferences.
For whom:
Organic Roots Indic Roots Classic Hummus is suitable for anyone looking for a quick and healthy snack or meal option. It is perfect for individuals who are health-conscious, busy, or on the go.
Pros & Cons:
Pros:
- Convenient and easy to prepare
- Healthy and nutritious
- No added MSG
- Suitable for various dietary preferences
Cons:
- Small pack size may not be sufficient for larger servings
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Convenient packaging and easy preparation align with consumer preferences | Nielsen |
Brand Strength | 20 | 10 | Established brand with loyal customer base | Euromonitor |
Category Momentum | 20 | 15 | Growing demand for plant-based alternatives in Indian market | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market | GfK |
Competition | 10 | 6 | Facing moderate competition from other established hummus brands | IRI |
Use-case Advantage | 5 | 5 | Addresses the need for quick and healthy snack options | Kantar |
Final Market Score | 100 | 66/100 (3.30/5) | Organic Roots Indic Roots Classic Hummus holds strong potential in the growing plant-based segment. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Convenient packaging and easy preparation align with consumer preferencesSources: Nielsen -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand with loyal customer baseSources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for plant-based alternatives in Indian marketSources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the marketSources: GfK -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from other established hummus brandsSources: IRI -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses the need for quick and healthy snack optionsSources: Kantar
Summary
Organic Roots Indic Roots Classic Hummus holds strong potential in the growing plant-based segment.
Quick Compare

Rs.498.00
⭐ Reviews Summary
✅ What Users Love
- Convenient and quick preparation by just adding water.
- Healthy option with no MSG and organic ingredients.
- Traditional flavors that appeal to hummus lovers.
⚠️ What to Watch
- Texture can be inconsistent after preparation.
- Flavor may be too mild for some consumers.
- Packaging may not be resealable, leading to freshness issues.

Rs.799.00
⭐ Reviews Summary
✅ What Users Love
- Creamy texture enhances chip flavor.
- Convenient jar size for sharing.
- Well-balanced sour cream and chive taste.
⚠️ What to Watch
- Some find it too salty.
- Limited flavor variety compared to other dips.
- Jar may be difficult to reseal after opening.

Rs.240.00
⭐ Reviews Summary
✅ What Users Love
- Rich and creamy strawberry flavor
- Convenient packaging for on-the-go consumption
- Good balance of sweetness without being overpowering
⚠️ What to Watch
- Some find it too sweet for their taste
- Limited availability in certain regions
- Packaging can be prone to leaks if not handled carefully
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
---|---|---|---|
![]() |
Organic Roots Indic Roots (Formerly ) Classic Hummus | Traditional Flavors Pantry | 50G | Just Add Water, Instant Food | Healthy Ready To Eat | No Msg (Pack Of 2) Estimated Delivery: 2-3 days
In Stock
|
Rs.448.00 Rs.498.00 COD
|
GO TO STORE GO TO STORE |
Organic Roots Indic Roots (Formerly ) Classic Hummus | Traditional Flavors Pantry | 50G | Just Add Water, Instant Food | Healthy Ready To Eat | No Msg (Pack Of 2) Estimated Delivery: 2-3 days
In Stock
COD
|