DABUR Stondab Herbal Liquid Supplement 200 Ml

DABUR Stondab Liquid is a herbal formulation aimed at providing relief from symptoms of common cold and cough. It is packed with natural ingredients like Tulsi, Mulethi, Khubani, Vasak, and Banapsha to help alleviate congestion and soothe irritated throat.

Key Features: - Contains a blend of natural herbs known for their medicinal properties - Helps relieve symptoms of cold and cough such as congestion and throat irritation - Easy-to-use liquid formulation that can be taken by adults and children

For whom: Ideal for individuals suffering from common cold and cough, looking for a natural remedy to alleviate symptoms. Suitable for adults and children above a certain age recommended on the packaging.

Pros: - Natural herbal ingredients - Effectively relieves symptoms of cold and cough - Easy to administer liquid formulation

Cons: - May not be suitable for individuals allergic to any of the ingredients - Results may vary for each individual - Packaging may not be travel-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains herbal ingredients aligned with consumer preferences for natural supplements.	Euromonitor
Brand Strength	20	18	DABUR is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for traditional Ayurvedic products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal supplements in the market.	AC Nielsen
Competition	10	8	Facing competition from both traditional Ayurvedic brands and modern supplement companies.	Forbes
Use-case Advantage	5	5	Offers immune-boosting benefits suitable for health-conscious consumers.	Gartner
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing Ayurvedic supplement market in India.

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