Dabur Honitus Ginger Cough Drops - 100 Tablets (220-250g) - Provides Effective Relief from Cough and Sore Throat - Weight May Vary

Dabur Honitus Cough Drops Ginger are an effective remedy for cough and sore throat. These cough drops come in a pack of 100 tablets, weighing 220-250g.

Key Features: - Provides effective relief from cough and sore throat - Contains ginger, known for its soothing properties - Convenient to carry and use on-the-go

For whom: - Suitable for adults and children above 6 years old - Ideal for individuals suffering from cough and sore throat

Pros: - Natural ingredients - Quick relief - Portable packaging

Cons: - Weight may vary in each pack - Not suitable for children under 6 years old

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Variety of tablet count provides flexibility to consumers.	ETHealthworld
Brand Strength	20	15	Dabur's strong brand reputation in the Ayurvedic segment.	Business Standard
Category Momentum	20	10	Growing demand for natural remedies in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	The Economic Times
Competition	10	6	Facing competition from other established Ayurvedic brands.	Livemint
Use-case Advantage	5	5	Effective relief from cough and sore throat appeals to consumers.	Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Dabur Honitus Ginger Cough Drops positioned well in competitive Ayurvedic segment.

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