Dabur Hajmola Limcola Flavour Digestive Tablets - 120 Tabs, Improves Digestion & Relieves Constipation with Unique Hajmola Lemon Mix, Chatpata Taste

Dabur Hajmola Tasty Digestive Tablets in Limcola flavour is a convenient and effective way to improve digestion and relieve constipation. Each pack contains 120 tasty and chatpata tablets that are easy to consume anytime, anywhere.

Key Features: - Helps improve digestion - Relieves from constipation - Tasty and chatpata flavor - Convenient to carry around

For whom: - Anyone looking for a natural digestive aid - Those suffering from constipation or indigestion - Individuals who enjoy flavorful and tangy supplements

Pros: - Easy to consume - Improves digestion - Tasty and chatpata flavor - Convenient packaging for on-the-go use

Cons: - May not be suitable for individuals with certain dietary restrictions - Some may find the flavor too strong or tangy

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique lemon mix and chatpata taste cater to Indian consumer preferences.	AC Nielsen
Brand Strength	20	15	Dabur is a trusted brand in the Indian market known for digestive products.	Euromonitor
Category Momentum	20	10	Growing demand for digestive health products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar digestive tablets in the market.	GfK
Competition	10	6	Facing competition from other established digestive tablet brands in India.	IRI
Use-case Advantage	5	5	Effective in improving digestion and relieving constipation, meeting consumer needs.	Kantar
Final Market Score	100	66/100 (3.30/5)	Dabur Hajmola Limcola offers a well-positioned digestive tablet with unique flavors for the Indian market.

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