DABUR Ayurvedic Immunity Booster Juice Pack - Giloy Neem Tulsi, Amla, and Aloevera (1L each)

Dabur Giloy Neem Tulsi Juice is a natural Ayurvedic juice that helps boost immunity and improve overall health. It is made from a blend of Giloy, Neem, and Tulsi, all known for their medicinal properties.
Key Features: - Boosts immunity - Made from natural ingredients - Helps improve overall health
For whom: This juice is suitable for anyone looking to boost their immunity and improve their overall health. It is especially beneficial for those who are prone to infections or want to increase their resistance to illnesses.
Pros: - Natural ingredients - Boosts immunity - Improves overall health Cons: - Taste may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers a blend of key Ayurvedic ingredients for immunity boosting.	Hindu Business Line, Livemint
Brand Strength	20	10	DABUR is a trusted Ayurvedic brand with a strong market presence.	ET Brand Equity, The Economic Times
Category Momentum	20	15	Growing demand for Ayurvedic immunity boosters in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic products in the market.	Business Today, CNBC TV18
Competition	10	6	Facing competition from other established Ayurvedic immunity booster brands.	The Hindu, Moneycontrol
Use-case Advantage	5	5	Convenient pack size and combination of potent Ayurvedic herbs.	The Financial Express
Final Market Score	100	66/100 (3.30/5)	Well-positioned Ayurvedic immunity booster juice pack in a competitive market.

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