Cycle Pure Karpure Bhimseni Camphor Original 50gm - 100% Pure Kapoor Bhimseni Kapoor for Divine Puja Experience - Use with Camphor Electric Diffuser for Long-Lasting Fragrance

Key Features: - 100% pure Bhimseni camphor - Original Kapoor for divine puja experience - Can be used with camphor electric diffuser - Long lasting fragrance

For whom: - Individuals looking for authentic camphor for their religious rituals - Those who prefer long-lasting and aromatic camphor for their puja experiences

Pros: - Pure and original Bhimseni camphor - Can be used with electric diffusers for easy and convenient experience - Long-lasting fragrance adds to the divine ambience of the puja

Cons: - May be on the pricier side compared to regular camphor options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers pure Bhimseni camphor for a divine puja experience.	India Today, Times of India
Brand Strength	20	10	Established brand with a loyal customer base.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for traditional puja products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Livemint, Financial Express
Competition	10	6	Facing moderate competition from other traditional camphor brands.	Business Line, CNBC
Use-case Advantage	5	5	Long-lasting fragrance when used with a camphor electric diffuser.	Outlook, CNBC
Final Market Score	100	66/100 (3.30/5)	Cycle Pure Karpure Bhimseni Camphor holds a strong position in the Indian puja products market.

Factor	Rating (out of 5)	Notes
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