Cutiemax o lotion moisturising lotion 200 gm

Cutiemax o lotion moisturising lotion 200 gm

Key Features: - Contains nourishing ingredients like shea butter and vitamin E - Non-greasy formula absorbs quickly into the skin - Provides long-lasting hydration for soft and smooth skin For whom: - Ideal for those with dry or sensitive skin - Suitable for all skin types Pros: - Lightweight and fast-absorbing formula - Helps to improve skin texture and overall appearance - Leaves skin feeling hydrated and refreshed Cons: - Some may find the scent too strong - May not provide enough moisture for extremely dry skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key hydrating ingredients suitable for Indian climate.	Vogue India, Femina
Brand Strength	20	18	Established brand with good reputation in skincare.	Brand Equity, Forbes India
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard, The Economic Times
Competition	10	0	Intense competition from both local and international brands.	Livemint, Business Today
Use-case Advantage	5	3	Addresses specific skin hydration needs of Indian consumers.	India Today
Final Market Score	100	66/100 (3.30/5)	Well-positioned body lotion with strong brand backing in a competitive market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—