Cura Balam Kheera Ras - Kidney Stone Wellness with Anti-Microbial Properties - 500ml

Cura Balam's Kheera Ras is a kidney stone wellness drink that has anti-microbial properties. Made from cucumber extract, this drink is designed to help support kidney health and prevent the formation of kidney stones.

Key Features:
- Made from pure cucumber extract
- Contains anti-microbial properties
- Supports kidney health and wellness
- Helps prevent the formation of kidney stones
For whom:
- Individuals looking to support their kidney health
- Those prone to kidney stones or urinary tract infections
- Anyone looking for a natural way to promote kidney wellness
Pros:
- Natural and pure ingredients
- No added sugars or artificial ingredients
- Easy to incorporate into your daily routine
- Supports overall kidney health
Cons:
- May not be suitable for individuals with cucumber allergies
- Results may vary for different individuals
- Some may find the taste of cucumber juice unappealing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation targeting kidney stone wellness and anti-microbial properties.	Livemint, India Today
Brand Strength	20	10	Established brand with trust in Ayurvedic remedies.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for Ayurvedic wellness products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, Financial Express
Competition	10	6	Facing competition from established and emerging Ayurvedic wellness brands.	The Indian Express, CNBC TV18
Use-case Advantage	5	5	Addresses specific health concerns with natural ingredients.	Outlook, Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Strong market potential with unique formulation and competitive pricing in the Ayurvedic wellness segment.

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