Cos IQ Brightening Underarm Roll On Serum for Women With Bioecolea Mandelic Acid and Bio White Prevents Body Odour Brightens Skin Exfoliates Underarms Long Lasting deodorant roll on with Fresh Floral Fragrance Suitable for Sensitive Skin 40m

Cos IQ Brightening Underarm Roll On Serum for Women With Bioecolea Mandelic Acid and Bio White Prevents Body Odour Brightens Skin Exfoliates Underarms Long Lasting deodorant roll on with Fresh Floral Fragrance Suitable for Sensitive Skin 40m

Cos IQ Brightening Underarm Roll On Serum is a specially formulated product for women that targets underarm darkness and body odor. It contains Bioecolea Mandelic Acid and Bio White, both known for their brightening properties, to help lighten the skin and prevent darkening.

Key Features: - Contains Bioecolea Mandelic Acid and Bio White for brightening effects - Prevents body odor and keeps underarms fresh - Exfoliates the skin to reveal smoother underarms - Long-lasting deodorant protection - Fresh floral fragrance for a pleasant scent - Suitable for sensitive skin

For whom: This product is ideal for women who struggle with underarm darkness and body odor. It is suitable for all skin types, including sensitive skin, and can be used by anyone looking to brighten and smooth their underarm area.

Pros: - Brightens underarms and prevents darkening - Keeps underarms fresh and odor-free - Exfoliates the skin for a smoother texture - Long-lasting deodorant protection - Fresh floral fragrance for a pleasant scent

Cons: - Some users may find the fragrance too strong - Results may vary depending on individual skin types and conditions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of ingredients catering to underarm brightening and odor prevention trends.	Vogue India
Brand Strength	20	18	Established brand with strong reputation for quality and innovation.	Brand Equity
Category Momentum	20	15	Growing demand for innovative deodorant solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium deodorant products in the market.	Retail360
Competition	10	8	Facing moderate competition from other premium deodorant brands offering similar benefits.	Business Standard
Use-case Advantage	5	5	Addresses specific needs of consumers looking for underarm skincare solutions.	India Today
Final Market Score	100	76/100 (3.80/5)	Innovative product with strong brand backing and competitive pricing in a growing market segment.

Factor	Rating (out of 5)	Notes
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