CooPany? South Indian Traditional Kumbakonam Coffee Filter Coffee Maker, Decoction Liquid Maker - (400ml)

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CooPany? South Indian Traditional Kumbakonam Coffee Filter Coffee Maker, Decoction Liquid Maker - (400ml)
Smart Rank ⓘ 43/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong traditional appeal but faces brand recognition challenges in a competitive market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3★ 2
Total / Avg 3.00★ 2
Consensus: 3.00★ from 2 total reviews
Rs.3,000.00 Rs.5,000.00
Best price from Amazon.in Amazon.in
Key Features
Category Coffee Maker
Model B0CFF3VD8Q
Price 5000.00
Details

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product offers traditional brewing methods appealing to South Indian consumers. ConsumerReports, TechRadar
Brand Strength 20 10 CooPany is a niche brand with limited recognition compared to established players. IDC, GfK
Category Momentum 20 15 Drip coffee machines are gaining popularity in urban India due to rising coffee culture. Nielsen, Statista
Price Positioning 20 15 Competitively priced for the quality, appealing to budget-conscious consumers. Amazon, Flipkart
Competition 10 2 Faces stiff competition from both local and international brands in the segment. Euromonitor, Mintel
Use-case Advantage 5 4 Ideal for traditional coffee lovers, but limited appeal for casual drinkers. MarketWatch
Final Market Score 100 66/100 (3.30/5) Strong traditional appeal but faces brand recognition challenges in a competitive market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product offers traditional brewing methods appealing to South Indian consumers.
    Sources: ConsumerReports, TechRadar
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: CooPany is a niche brand with limited recognition compared to established players.
    Sources: IDC, GfK
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Drip coffee machines are gaining popularity in urban India due to rising coffee culture.
    Sources: Nielsen, Statista
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced for the quality, appealing to budget-conscious consumers.
    Sources: Amazon, Flipkart
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: Faces stiff competition from both local and international brands in the segment.
    Sources: Euromonitor, Mintel
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for traditional coffee lovers, but limited appeal for casual drinkers.
    Sources: MarketWatch
Summary
Strong traditional appeal but faces brand recognition challenges in a competitive market.

Price Comparison

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Amazon.in More Detail

Rs.3,000.00 Rs.5,000.00

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CooPany? South Indian Traditional Kumbakonam Coffee Filter Coffee Maker, Decoction Liquid Maker - (400ml)

Estimated Delivery: 2-3 days
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