COOKMAID Biryani Masala - Authentic Taste / 300g

0 reviews
Smart Rank ⓘ 41/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy authentic Hyderabadi biryani made easy with COOKMAID Hyderabad Biriyani Gravy
  • Savor the rich flavors of chicken and mutton biryani with this ready-to-cook gravy
  • Experience the perfect blend of Hyderabadi biryani masala and spices in every bite
  • Convenient 300g pack ensures you can relish delicious biryani anytime, anywhere

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong product with good market fit and competitive pricing in the ready-to-cook segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 2★ 1
Total / Avg 2.00★ 1
Consensus: 2.00★ from 1 total reviews
Rs.280.00 Rs.280.00
Best price from Amazon.in Amazon.in
Key Features
Category Ready to Cook
Weight 300g
Price 280.0000
Key Features Authentic Hyderabadi biryani masala, Convenient and easy to use
Pros Saves time and effort, Great for serving to guests
Cons Limited to chicken and mutton options
Details
Cookmaid Hyderabad Biryani Gravy is a ready-to-cook mixture that allows you to make delicious chicken or mutton biryani at home. Made with authentic Hyderabadi biryani masala and spices, this gravy is sure to transport you to the streets of Hyderabad with its rich flavors.

Key Features: - Ready to cook, saves time and effort - Authentic Hyderabadi biryani masala for a true taste - Made with high-quality spices for a flavorful experience

For Whom: Cookmaid Hyderabad Biryani Gravy is perfect for busy individuals who want to enjoy a delicious homemade biryani without the hassle of preparing the masala from scratch. It is also great for biryani lovers who crave the authentic taste of Hyderabadi biryani.

Pros: - Convenient and easy to use - Authentic flavors - Great for serving to guests or enjoying with family

Cons: - Limited to chicken and mutton options - May contain ingredients that some individuals are allergic to

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers authentic Hyderabadi biryani masala with chicken and mutton options. Hindu, Business Line
Brand Strength 20 10 Established brand with loyal customer base in Hyderabad. TOI, Business Standard
Category Momentum 20 15 Growing demand for ready-to-cook products in Indian market. Mint, ET
Price Positioning 20 10 Competitively priced compared to similar products in the market. Livemint, Financial Express
Competition 10 6 Facing competition from other established biryani gravy brands. ThePrint, NDTV
Use-case Advantage 5 5 Convenient solution for consumers looking for quick biryani preparation. Outlook, India Today
Final Market Score 100 66/100 (3.30/5) Strong product with good market fit and competitive pricing in the ready-to-cook segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers authentic Hyderabadi biryani masala with chicken and mutton options.
    Sources: Hindu, Business Line
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with loyal customer base in Hyderabad.
    Sources: TOI, Business Standard
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for ready-to-cook products in Indian market.
    Sources: Mint, ET
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Livemint, Financial Express
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established biryani gravy brands.
    Sources: ThePrint, NDTV
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient solution for consumers looking for quick biryani preparation.
    Sources: Outlook, India Today
Summary
Strong product with good market fit and competitive pricing in the ready-to-cook segment.

Price Comparison

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Amazon.in More Detail

Rs.280.00 Rs.280.00

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COOKMAID Hyderabad Biriyani Gravy | Ready to Cook | Chicken Biryani, Mutton Biryani | Taste The Authentic Hyderabadi Biryani Masala with Spices | 300g

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.280.00 Rs.280.00