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The Coconut People 100 USDA Certified Organic Virgin Coconu

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The Coconut People 100 USDA Certified Organic Virgin Coconu
Smart Rank ⓘ 69/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience the purity of 100% USDA Certified Organic Virgin Coconut Oil, perfect for health-conscious individuals seeking natural alternatives.
  • Enjoy the benefits of cold-pressed coconut oil, retaining essential nutrients, vitamins, and antioxidants for your cooking and beauty needs.
  • Versatile and multi-functional, this coconut oil can be used for cooking, skin care, hair care, and more, enhancing your daily routine.
  • Invest in a high-quality organic product that elevates your health and beauty regimen, though it may come at a premium price.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Solid organic coconut oil option, but faces stiff competition and brand recognition challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 338
Total / Avg 4.40★ 338
Consensus: 4.40★ from 338 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High-quality organic product with a rich coconut flavor.
  • Versatile for cooking, baking, and skincare applications.
  • Non-GMO and free from additives, appealing to health-conscious consumers.

⚠️ What to Watch

  • Smaller size may not be cost-effective for regular users.
  • Some users report a strong coconut scent that may not be preferred.
  • Occasional issues with packaging leading to leaks during shipping.
Rs.549.00 Rs.550.00
Best price from Amazon.in Amazon.in
Key Features
Category Coconut Oil
Certification 100% USDA Certified Organic
Processing Cold-pressed
Nutrients Rich in natural nutrients, vitamins, and antioxidants
Uses Cooking, skin care, hair care, and more
Pros High quality, versatile, retains nutrients
Cons Pricier than non-organic options
Volume 180ml
Details
About Product: The Coconut People 100% USDA Certified Organic Virgin Coconut Oil is a premium quality oil made from fresh coconuts. It is cold-pressed to retain all the natural nutrients, vitamins, and antioxidants.

Key Features: - 100% USDA Certified Organic - Cold-pressed - Rich in natural nutrients, vitamins, and antioxidants - Versatile and can be used for cooking, skin care, hair care, and more

For whom: This coconut oil is perfect for health-conscious individuals looking for a natural and organic alternative to traditional oils. It is also ideal for those looking to incorporate coconut oil into their beauty routine.

Pros: - High quality, organic product - Versatile and can be used for various purposes - Retains natural nutrients through cold-pressing process

Cons: - May be pricier compared to non-organic coconut oils - Some may prefer a different scent or flavor profile

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 USDA certification and cold-pressed features align well with consumer preferences for quality. IDC, Statista
Brand Strength 20 10 The Coconut People is recognized but not a leading brand in the competitive organic oil market. BrandZ, Euromonitor
Category Momentum 20 15 The demand for organic oils is rising in India, driven by health-conscious consumers. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but higher than mass-market oils, limiting broader appeal. MarketWatch, EconomicTimes
Competition 10 7 Strong competition from established brands in the organic oil segment affects market share. FMCGNews, BusinessStandard
Use-case Advantage 5 4 Versatile for cooking and beauty, but niche use may limit broader adoption. ConsumerReports, Healthline
Final Market Score 100 66/100 (3.30/5) Solid organic coconut oil option, but faces stiff competition and brand recognition challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: USDA certification and cold-pressed features align well with consumer preferences for quality.
    Sources: IDC, Statista
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: The Coconut People is recognized but not a leading brand in the competitive organic oil market.
    Sources: BrandZ, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for organic oils is rising in India, driven by health-conscious consumers.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but higher than mass-market oils, limiting broader appeal.
    Sources: MarketWatch, EconomicTimes
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Strong competition from established brands in the organic oil segment affects market share.
    Sources: FMCGNews, BusinessStandard
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Versatile for cooking and beauty, but niche use may limit broader adoption.
    Sources: ConsumerReports, Healthline
Summary
Solid organic coconut oil option, but faces stiff competition and brand recognition challenges.

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Price Comparison

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The Coconut People 100% USDA Certified Organic Virgin Coconut Oil (180ml)

Estimated Delivery: 2-3 days
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Rs.549.00 Rs.550.00