VIRGIN PLUS EXTRA VIRGIN COCONUT OIL 200 ML PURE AND NATURAL

0 reviews
Smart Rank ⓘ 51/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the pure and natural benefits of Virgin Plus Extra Virgin Coconut Oil, made from cold-pressed coconuts with no added chemicals or preservatives.
  • Rich in lauric acid, this coconut oil offers antibacterial and antifungal properties, perfect for cooking, skincare, and haircare.
  • Ideal for anyone seeking a versatile oil, it deeply moisturizes and nourishes dry or damaged skin, hair, and scalp.
  • With its purity and versatility, this coconut oil is a valuable addition to your pantry or beauty routine, despite its solid state at room temperature.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong potential in health-focused segments but faces stiff competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 8
Total / Avg 4.30★ 8
Consensus: 4.30★ from 8 total reviews
Rs.220.00 Rs.225.00
Best price from Amazon.in Amazon.in
Key Features
Category Coconut Oil
Volume 200 ml
Type Extra Virgin
Purity Pure and Natural
Processing Cold-pressed
Key Benefits High lauric acid content, antibacterial and antifungal properties
Uses Cooking, skincare, haircare, oil pulling
Suitability For dry or damaged skin and hair
Pros Purity, versatility
Cons Solid state at room temperature
Details
- This 200ml bottle of Virgin Plus Extra Virgin Coconut Oil is made from pure and natural coconuts, with no added chemicals or preservatives. It is cold-pressed to retain all its nutrients and benefits.

- Key features of this coconut oil include its high content of lauric acid, which has antibacterial and antifungal properties. It can be used for cooking, skincare, haircare, and even oil pulling for oral health.

- This product is suitable for anyone looking for a natural and versatile oil to incorporate into their daily routine. It is especially beneficial for those with dry or damaged skin, hair, or scalp, as it helps to moisturize and nourish.

- Some pros of this Virgin Plus Extra Virgin Coconut Oil include its purity, naturalness, and versatility. It can be used in various ways for different purposes, making it a great addition to anyone's pantry or beauty regimen. However, some cons may include its solid state at room temperature, which can be inconvenient for some users.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product's purity and versatility align well with consumer preferences for natural products. MarketResearch, Statista
Brand Strength 20 10 Brand recognition is moderate, with some loyalty among health-conscious consumers. IDC, Euromonitor
Category Momentum 20 15 The demand for natural oils is increasing in India, driven by health trends. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but slightly higher than mass-market alternatives. RetailAnalysis, Kantar
Competition 10 7 The market is crowded with similar products, impacting differentiation. MarketWatch, BusinessStandard
Use-case Advantage 5 4 The product serves multiple uses, appealing to diverse consumer needs. ConsumerReports, FMCGNews
Final Market Score 100 66/100 (3.30/5) Strong potential in health-focused segments but faces stiff competition.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product's purity and versatility align well with consumer preferences for natural products.
    Sources: MarketResearch, Statista
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Brand recognition is moderate, with some loyalty among health-conscious consumers.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for natural oils is increasing in India, driven by health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but slightly higher than mass-market alternatives.
    Sources: RetailAnalysis, Kantar
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: The market is crowded with similar products, impacting differentiation.
    Sources: MarketWatch, BusinessStandard
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: The product serves multiple uses, appealing to diverse consumer needs.
    Sources: ConsumerReports, FMCGNews
Summary
Strong potential in health-focused segments but faces stiff competition.

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Price Comparison

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Rs.220.00 Rs.225.00

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VIRGIN PLUS EXTRA VIRGIN COCONUT OIL 200 ML,PURE AND NATURAL

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Rs.220.00 Rs.225.00