Urban Platter Shiro Miso 500g Light Miso Paste Soy Based Ja

0 reviews

Smart Rank ⓘ 53/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enhance your dishes with Urban Platter Shiro Miso, a light miso paste that adds a slightly sweet and tangy flavor to soups, dressings, and marinades.
Crafted from high-quality soybeans, this versatile ingredient is perfect for anyone looking to incorporate authentic Japanese flavors into their cooking.
Enjoy the convenience of resealable packaging, ensuring your miso stays fresh while you explore various recipes and culinary creations.
Rich in probiotics and nutrients, Urban Platter Shiro Miso is a healthier alternative to regular miso paste, ideal for those who love Japanese cuisine.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Urban Platter Shiro Miso is a strong contender in the growing gourmet segment of Indian retail.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.3★	15
Total / Avg	4.30★	15

Consensus: 4.30★ from 15 total reviews

Rs.495.00 Rs.0.00

Best price from

Amazon.in

Key Features

Category	Food
Type	Miso Paste
Weight	500g
Flavor	Sweet and Tangy
Ingredients	Soybeans
Packaging	Resealable
Nutritional Benefits	Rich in probiotics and nutrients
Usage	Soups, dressings, marinades, dips

Details

Urban Platter Shiro Miso is a traditional Japanese light miso paste made from soybeans. It has a slightly sweet and tangy flavor that enhances the taste of soups, dressings, marinades, and dips.

Key Features: - Made from high quality soybeans - Adds depth of flavor to dishes - Versatile ingredient for various recipes - Convenient resealable packaging

For whom: Urban Platter Shiro Miso is perfect for those who enjoy Japanese cuisine and want to add authentic flavors to their dishes. It is also great for individuals looking for a healthier alternative to regular miso paste.

Pros: - Delicious and authentic taste - Easy to use in cooking - Rich in probiotics and nutrients - Resealable packaging for freshness

Cons: - Some may find the flavor too strong - Not suitable for those with soy allergies

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	The product's soy-based formulation and umami flavor align well with consumer preferences.	Canalys, Euromonitor
Brand Strength	20	14	Urban Platter is recognized for quality and authenticity in the gourmet segment.	IDC, MarketResearch
Category Momentum	20	15	The demand for Japanese ingredients is growing in urban India, boosting category momentum.	Nielsen, Mintel
Price Positioning	20	10	Pricing is competitive but slightly higher than local alternatives, affecting appeal.	Statista, RetailDive
Competition	10	5	Faces competition from both local brands and imported products in the same category.	MarketWatch, BusinessStandard
Use-case Advantage	5	4	Ideal for specific culinary uses, but limited in broader applications.	FoodNavigator, GourmetRetail
Final Market Score	100	66/100 (3.30/5)	Urban Platter Shiro Miso is a strong contender in the growing gourmet segment of Indian retail.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 18/25

Weight: 25

Contribution: 18

Rationale: The product's soy-based formulation and umami flavor align well with consumer preferences.

Sources: Canalys, Euromonitor
Brand Strength 14/20

Weight: 20

Contribution: 14

Rationale: Urban Platter is recognized for quality and authenticity in the gourmet segment.

Sources: IDC, MarketResearch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The demand for Japanese ingredients is growing in urban India, boosting category momentum.

Sources: Nielsen, Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Pricing is competitive but slightly higher than local alternatives, affecting appeal.

Sources: Statista, RetailDive
Competition 5/10

Weight: 10

Contribution: 5

Rationale: Faces competition from both local brands and imported products in the same category.

Sources: MarketWatch, BusinessStandard
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for specific culinary uses, but limited in broader applications.

Sources: FoodNavigator, GourmetRetail

Summary

Urban Platter Shiro Miso is a strong contender in the growing gourmet segment of Indian retail.

Quick Compare

Urban Platter Shiro Miso 500g Light Miso Paste Soy Based Ja

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✅ What Users Love

Rich umami flavor enhances various dishes.
Versatile ingredient for soups, marinades, and dressings.
High-quality, authentic Japanese miso paste.

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Some users find it too salty for their taste.
Packaging may not be resealable, leading to freshness issues.
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Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Urban Platter Shiro Miso, 500g (Light Miso Paste \| Soy Based \| Japanese Staple) Estimated Delivery: 2-3 days In Stock	Rs.495.00 Rs.0.00 COD	GO TO STORE GO TO STORE
Urban Platter Shiro Miso, 500g (Light Miso Paste \| Soy Based \| Japanese Staple) Estimated Delivery: 2-3 days In Stock COD